This summer, rather than dragging out the insipid beach-friendly reads with sand in their spines, why not bone up on practical skills and knowledge that can help you in your work? Many of these books are so brand-spankin’ new that I haven’t had a chance to read them yet. If this list isn’t enough, check last year’sRead… Read more »
Originally posted on the GovDelivery blog. If you have been reading our blog lately, you have noticed our focus on public engagement through digital marketing. First, we covered how to set organizational goals, then establishing target audiences, and most recently branding. Now, we will unveil step four, sending messages that get read. The proliferation of smartphones,Read… Read more »
In my newspaper reporting days, when I started really digging into stories, I would run into two basic types of sources. One type would decline comment or be defensive, even if the news story is directly about them. Sometimes it was carried to an extreme, such as an encounter I had way back in theRead… Read more »
Originally posted on the GovDelivery blog. You have learned how to create and implement organizational objectives and develop a target audience. The next step is to unfold your brand.Step three of the public engagement series will give you a better understanding of what branding means to government organizations and how to set a foundation for allRead… Read more »
This nontechnical riddle took me a while to figure out. This saying floats around in the halls and offices of every building. For me, it resounds on all occasions when I have met with management. Agencies’ management is whipsawed between necessary compromise to face budget cuts and changing priorities at the same time. Compromise, inRead… Read more »
“I’m supposed to be the soldier who never blows his composure Even though I hold the weight of the whole world on my shoulders I ain’t never supposed to show it, my crew ain’t supposed to know it …I’m supposed to set an example I need to be the leader, my crew looks for meRead… Read more »
Tire of interminable email threads that you’re not even sure you should be cc’d on, and tasks missed because no one realized they were responsible for them? When you’re trying to coordinate a large team, good communication is crucial for making projects run smoothly – but group emails and drive-by meetings can sometimes just lead toRead… Read more »
Organizations are harnessing community features, similar to those found in LinkedIn and Facebook, to empower, collaborate, and establish personal connections with their members. By adding community features, organization leaders can offer discussion threads, blogs, groups, resource libraries, and other features that allow members to collaborate and interact. Students, researchers, SMEs, hobbyists, practitioners, professionals, HR managers—any group with shared interests—can allRead… Read more »
This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. Town halls and question-and-answer sessions have long been a staple of democracy in the United States. But how do you engage with your constituents in a digital world where theyRead… Read more »
Most of us guard our inboxes jealously. After all, if you’re already wading through dozens of email newsletters you never read (and can’t remember subscribing to), the thought of giving away your email address to yet another marketer seems crazy. It doesn’t have to be that way! If you hunt through the internet, you canRead… Read more »