Digital marketing is constantly changing, and to keep pace we’re always researching trends and noting best practices. “Inbound marketing,” a relatively new marketing approach, is gaining popularity because it is cost effective, efficient, and mutually beneficial to organizations and their audiences. It is about drawing people in through quality content and multi-channel engagement, and moving them steadilyRead… Read more »
“And we danced all night to the best song ever!” – One Direction, Best Song Ever I have a confession to make. I am 28 years old, and I am a One Direction fan. It’s true. I have no shame when it comes to this confession. I am not even ashamed to tell you IRead… Read more »
Many Americans are really stressed about one thing right now, and that’s back to school. With about 70 million students expected in kindergarten through college in Fall 2015, everyone’s paying attention to back-to-school messages. Now’s the time to talk to your audiences about how your agency can help them during this hectic period. School administrators and teachers are looking forRead… Read more »
Whether it is driving down the road, jumping in the shower, or walking out the door for a romantic night on the town; inspiration seems to strike at exactly the wrong time! By incorporating a few technologies, you can harness those strokes of genius and be ready for them, whenever they hits.
Continuing my review of federal agency/department use of social media, this week I’m looking at Twitter (missed the Facebook review last week? Check it out here). After reviewing more than 100 Twitter feeds, I learned a lot. Some agencies tweet too much. I know a lot of that is personal preference, but I find itRead… Read more »
There has been quite a bit of conversation about empathy over the past few years. Studies show its benefits in improving relationships, team dynamics and the social development of our children. At the same time, a body of research reveals that empathy often fails when needed most, like after large scale disasters and with peopleRead… Read more »
New logos are far from easy. Government agencies may feel like they have it easier than global brands are so closely tied with their logos. In our online, social, attention-strapped world, a strong, memorable logo can help an agency connect with constituents, gain credibility, and accomplish its goals. A well-conceived, beautiful logo and a thoughtful process that makesRead… Read more »
A question about why Google would defocus attention from their tremendously valuable name and initiate a whole new one prompted me to write a blog post yesterday and some additional thoughts today. Here’s the original question on Quora with a link to all the current answers. For the convenience of my fellow “brand geeks,” please see the follow-upRead… Read more »
After slogging through the Great Recession, cities are making a comeback in a big way. Residents have been flocking to urban areas across America to take advantage of jobs, parks, convenience and amenities. Population growth in large cities exceeded 1% on average from 2010 – 2013, and cities gained more residents in the first few yearsRead… Read more »
Pro bono consulting –the delivery of professional services undertaken voluntarily– is a great way to enhance your professional skills while doing public service for your community. According to the Taproot Foundation, one of the larger organizations in this space: “Most organizations tackling social problems don’t have access to the marketing, design, technology, management or strategicRead… Read more »