By Jessica Havlak, ICF International It’s not so hard to think up fun ideas that we think might engage our audience… but who knows better than they what will be appealing? I’ve found that the best way to create engaging, relevant content is just to pay attention. Listen to what your community is talking about, and designRead… Read more »
It happened a few years ago. And as usual I was fully unprepared. “I do all the work. I take it all on. And I never say anything,” she whispered, trying not to have our office neighbors hear. A long time ago I had a manager who said, “At work you should have Valium and someRead… Read more »
Brand Essence: Noun. A feeling. The instinctive, unconscious emotional reaction people have whenever they encounter you. Today I learned that Oreos are going on a diet. Despite the fact that 50% of Oreo consumers split the cookie apart before eating it, the Associated Press reports, there will soon be a new version called “Oreo Thins”Read… Read more »
I recently started working with two new clients on website projects, and both of them were adamant that they did not want to include blogging on their sites. They viewed blogs as too personal, informal, and unprofessional, and were concerned they would attract spammers and trolls. Their concerns have merit of course, and the negativeRead… Read more »
You want your presentations to show others that you’re credible, confident, and engaging. Using disfluencies such as um, uh, ah, eh, er, etc. erodes your speech. They bore audiences and make them question if you know what you’re talking about. Think you don’t use disfluencies? Use your Smartphone to record yourself; you may be surprised by the results.Read… Read more »
The interaction your customers have with your company directly impacts your bottom line. Think about it. Have you ever had a bad experience with a company, whether on the phone or in person? What did that do for your feelings towards that company? Did you stop being loyal to them? Most people do, which isRead… Read more »
By Emily Grenen, ICF International If you work in social media, you’re likely quite aware that creating new content is an intensive process. It often requires a good bit of creativity to find material that resonates with your target audience, but that also fits the guidelines that you, a partner, or a client have developed.Read… Read more »
Some communication tasks are highly valuable. For those you really need to pay what they’re worth. Take branding for example. Many people pass themselves off as brand strategists, brand gurus, brand visionaries, brand designers, brand ideationists, brand creatives, brand disruptors, brand innovators, and on and on. Most of them are not good at what they do. BecauseRead… Read more »
May I ask you a personal question? If you don’t mind, take a few minutes to look back over the past five years of your life. Are you now where you’d thought you’d be now that it’s five years later? Be honest. Have you: Started that great business you had in your head five yearsRead… Read more »
Thanks for all of your submissions. The application is now closed. At GovLoop, we pride ourselves on our community. There are over 200,000 of you — government employees, industry partners, and knowledge experts — who are extremely engaged. You comment on nearly a thousand posts and discussions each month. You talk to each other inRead… Read more »