One Weird Trick got People to Read Your Story. What Happened Next isn’t Surprising
Keeping people’s attention is important for government communicators. When we tell a story, people need to remember more than one weird trick.
Communications
Digital Engagement Series Part 5: Increase Channels, Increase Engagement
Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step to put the plan to work. The following post explores “Step 5” of the series, the art of increasing channelsRead… Read more »
Do You Have to Be Creative to Tell a Story? (Answer: No)
In the heat of frenzied media coverage, problems aren’t the only newsworthy topic out there. Somewhere in the underbrush, there’s a story about solutions or people working on solutions. There’s no need to wait for an enterprising reporter to dredge that story up — we can help them find it.
Summer Reading List for Success in the Public Sector
This summer, rather than dragging out the insipid beach-friendly reads with sand in their spines, why not bone up on practical skills and knowledge that can help you in your work? Many of these books are so brand-spankin’ new that I haven’t had a chance to read them yet. If this list isn’t enough, check last year’sRead… Read more »
Digital Engagement Series Part 4: Send Messages That Get Read
Originally posted on the GovDelivery blog. If you have been reading our blog lately, you have noticed our focus on public engagement through digital marketing. First, we covered how to set organizational goals, then establishing target audiences, and most recently branding. Now, we will unveil step four, sending messages that get read. The proliferation of smartphones,Read… Read more »
Help Yourself by Helping Reporters Dig into a News Story
In my newspaper reporting days, when I started really digging into stories, I would run into two basic types of sources. One type would decline comment or be defensive, even if the news story is directly about them. Sometimes it was carried to an extreme, such as an encounter I had way back in theRead… Read more »
Digital Engagement Series Part 3: Build Your Brand
Originally posted on the GovDelivery blog. You have learned how to create and implement organizational objectives and develop a target audience. The next step is to unfold your brand.Step three of the public engagement series will give you a better understanding of what branding means to government organizations and how to set a foundation for allRead… Read more »
“Where You Stand Depends on Where You Sit”
This nontechnical riddle took me a while to figure out. This saying floats around in the halls and offices of every building. For me, it resounds on all occasions when I have met with management. Agencies’ management is whipsawed between necessary compromise to face budget cuts and changing priorities at the same time. Compromise, inRead… Read more »
“On Message”
“I’m supposed to be the soldier who never blows his composure Even though I hold the weight of the whole world on my shoulders I ain’t never supposed to show it, my crew ain’t supposed to know it …I’m supposed to set an example I need to be the leader, my crew looks for meRead… Read more »
6 Free Apps To Make Your Team More Productive
Tire of interminable email threads that you’re not even sure you should be cc’d on, and tasks missed because no one realized they were responsible for them? When you’re trying to coordinate a large team, good communication is crucial for making projects run smoothly – but group emails and drive-by meetings can sometimes just lead toRead… Read more »