Government agencies tasked with the responsibility of keeping drivers and passengers safe on the road face daunting challenges every day. From finding new ways to increase awareness of the importance of cars seats and seat belts, to helping drivers avoid congestion and road closures, satisfying the ever-changing needs of today’s travelers can seem like an uphillRead… Read more »
We all have to work with other people in our careers and we’re never going to get along with every single person but we can definitely take an active role in attempting to. Conflicts exist in all work places and in the public sector there are some antagonists that can lead to additional strain onRead… Read more »
Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step so you can put our plan to practice within your own organization. The following post will explore “Part 1” of theRead… Read more »
As I write this post, there are 64 emails sitting in my work inbox, of which nine are unread. I’m sure some of you are laughing right now: “Sixty-four emails? Honey, I’ve got over 2,000. Cry me a river.” Don’t hate. It’s been a slow day. And I ditched over a hundred of them before sitting downRead… Read more »
There are two ways to deal with anti-brand communities, or simply opponents. 1. Negative Ignore – don’t respond in any way Respond – sharply and directly take them on – e.g., argue point by point why they are incorrect Attack – e.g. go further than #2 – try to take them down, through threat, marginalization,Read… Read more »
Let’s start by admitting that, sometimes, all a reporter needs is a quote to finish a story. Any quote, as long it’s relevant and they meet their deadline. What they’d really like, however, are birds flying backwards. That’s the gist of a legendary quote used in one of my journalism classes, from a guy tellingRead… Read more »
I love podcasts. Podcasts are a great way to get smarter while you’re doing the dishes, working out, or on your morning commute (unless you’re bike commuting in traffic, in which case I can’t recommend using headphones). Some of these will make you better at your job. Some will inform you about current events andRead… Read more »
Think about the last time you went through airport security. Or applied for federal benefits. Or paid your taxes. How did those experiences make you feel? What specific emotions did they invoke in you? Did you feel comforted, hopeful, and valued – or insulted, frustrated, and nervous? Questions like these are the most important thingsRead… Read more »
At the end of the day a good brand continuously builds its own equity – that is, a price differential between itself and its competitors – by doing three things well. They can be summarized by the following imperatives: 1. “Choose Me”: Help the customer make a decision quickly. 2. “Be Me”: Provide the customerRead… Read more »
EIS is the main component of the Network Services 2020 (NS2020) Strategy. It will replace GSA’s Networx and regional and local contracts, which many agencies currently use to acquire best-value IT, telecom, and infrastructure. Agencies will start to transition in 2017.