For all you “Mad Men” aficionados, the hit TV show is partially based on the life of Draper Daniels, a creative director at Leo Burnett Company, an advertising firm with a global reach. Agency founder Leo Burnett was legendary even in his day (he lived from 1891 to 1971) for the advertising icons he createdRead… Read more »
Music videos are fun, attention-grabbing tools for delivering messages that can inspire citizen engagement, educate people, spur them to action, and change minds and hearts. Videos are currently one of the most desirable pieces of content because of how shareable they are on social media. Social videos in particular are also a great way to reach younger audiences, whoRead… Read more »
This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. From sharing weight loss tips to encouraging public safety initiatives, Facebook is a great place for organizations to encourage healthy lifestyles — and many state health departments are looking toRead… Read more »
Have you ever read an article or heard a story that just catches your attention? You know, the ones that you just HAVE to pass on to everyone you know? Most of the time we don’t even think twice as to whether or not it’s even true. Well, that happened to me but this timeRead… Read more »
Very few people are actually bad at communication. I freely admit to being one of them. It’s not to knock myself, but to be honest: I live so deeply in my head, I am such an introvert, that it actually feels like a painful and difficult waste of time to stop exploring the world of ideasRead… Read more »
Understanding and identifying your personal communication style can help you manage work with others who may have different communication styles.
You need to rethink your PowerPoint presentations. We’ve all had the experience of being lured into a drowsy stupor by a lackluster presentation, but it doesn’t have to be that way. A great PowerPoint can harness the power of visual aids, becoming a phenomenal recall aid to expand the impact of your presentation. Ready toRead… Read more »
Filling out a form is hardly a pleasant experience, but a clear and simple form can go a long way in easing the pain. Everyone wins: respondents complete it without any issues, and you, in turn, avoid chasing down missing data from incomplete forms. You get exactly the information you need.
Journalists and government communicators can find some common ground in ethics: fairness, accuracy and thoroughness are hallmarks of good journalism and government communications,
Getting too much email is a fact of life for most of us, and dealing with it all is time consuming. Last week, I wrote about time management techniques, and how you handle your email is hugely important in this endeavor. Below, I’ve outlined some of the most common techniques for email management. Different techniquesRead… Read more »