Most of us guard our inboxes jealously. After all, if you’re already wading through dozens of email newsletters you never read (and can’t remember subscribing to), the thought of giving away your email address to yet another marketer seems crazy. It doesn’t have to be that way! If you hunt through the internet, you canRead… Read more »
For a lot of people, writing the cover letter is the most excruciatingly painful experience of applying for a job. It shouldn’t be. Here’s why: 1) Cover letters are stories. Everyone loves stories. 2) Cover letters are stories on your favorite topic. You can write a story about yourself, and enjoy yourself while doing so,Read… Read more »
Now that we’ve all mastered when to use “they’re,” “their,” and “there” appropriately, here are the correct uses of some other tricky word choices that threaten to derail a well written sentence. Follow these general rules to avoid an embarrassing mistake in your next email. Than / Then Use “than” when comparing two things. ForRead… Read more »
Ultimately, all we’re talking about are accuracy, fairness and thoroughness. Journalists share those values with us. Framing our discussions around those values can get results from a complaint while building a productive relationship with a reporter.
This topic isn’t really about the New Zealand government like all my other posts but it’s related to my work in the public sector so I thought you might find it interesting as well. So I’m doing something radical that I wanted to share with you: I’m taking my own advice. I know. You’re thinking,Read… Read more »
I spend a lot of time talking about the poor quality of federal customer experience (CX) and the effects it has on the public. I’ve already talked about how federal agencies averaged the lowest score in Forrester’s CX Index. In fact, most of the worst performers in any industry were federal agencies and even theRead… Read more »
This post is a follow-up to an unanswered question from GovLoop’s recent training, Critical Conversations. Want more topics and information like this? Make sure to register for our upcoming training summit in July, the Next Generation of Government Training Summit. While my distaste for cilantro is legendary and I’d rather clean a chicken coop than watch aRead… Read more »
Back in 2009, the movie the Hangover introduced us to the ultimate Wolfpack. In the film, the oddball character Alan, played wonderfully by Zach Galifianakis, toasts his future brother-in-law during his bachelor party. “You guys might not know this, but I consider myself a bit of a loner. I tend to think of myself as aRead… Read more »
For all you “Mad Men” aficionados, the hit TV show is partially based on the life of Draper Daniels, a creative director at Leo Burnett Company, an advertising firm with a global reach. Agency founder Leo Burnett was legendary even in his day (he lived from 1891 to 1971) for the advertising icons he createdRead… Read more »
Music videos are fun, attention-grabbing tools for delivering messages that can inspire citizen engagement, educate people, spur them to action, and change minds and hearts. Videos are currently one of the most desirable pieces of content because of how shareable they are on social media. Social videos in particular are also a great way to reach younger audiences, whoRead… Read more »