Over the last two weeks, I shared how government leaders should heed Vanilla Ice’s advice in Ice, Ice Baby to Stop and Collaborate. In this final blog of the three-part series, we will focus on how to Listen. While many think of social media as the place to spew every thought one ever had orRead… Read more »
Chief Customer Officers (CCO) are becoming commonplace in the private sector, with more than 2,000 of these C-level execs in the US alone. Should federal agencies follow suit? The answer is unequivocally yes. As the only senior exec whose primary goal is to represent the interests of the customer, a CCO can help a federalRead… Read more »
It’s no secret I love a good GIF. The animated images are an eye-catching way to quickly convey information and emotions. They work on almost every operating system, browser, website, and social media (except the frustrating holdout, Facebook). That’s why I made sure to watch DigitalGov’s recent webinar, “The Essentials of Animated GIFs for PublicRead… Read more »
Government agencies tasked with the responsibility of keeping drivers and passengers safe on the road face daunting challenges every day. From finding new ways to increase awareness of the importance of cars seats and seat belts, to helping drivers avoid congestion and road closures, satisfying the ever-changing needs of today’s travelers can seem like an uphillRead… Read more »
We all have to work with other people in our careers and we’re never going to get along with every single person but we can definitely take an active role in attempting to. Conflicts exist in all work places and in the public sector there are some antagonists that can lead to additional strain onRead… Read more »
Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step so you can put our plan to practice within your own organization. The following post will explore “Part 1” of theRead… Read more »
As I write this post, there are 64 emails sitting in my work inbox, of which nine are unread. I’m sure some of you are laughing right now: “Sixty-four emails? Honey, I’ve got over 2,000. Cry me a river.” Don’t hate. It’s been a slow day. And I ditched over a hundred of them before sitting downRead… Read more »
There are two ways to deal with anti-brand communities, or simply opponents. 1. Negative Ignore – don’t respond in any way Respond – sharply and directly take them on – e.g., argue point by point why they are incorrect Attack – e.g. go further than #2 – try to take them down, through threat, marginalization,Read… Read more »
Let’s start by admitting that, sometimes, all a reporter needs is a quote to finish a story. Any quote, as long it’s relevant and they meet their deadline. What they’d really like, however, are birds flying backwards. That’s the gist of a legendary quote used in one of my journalism classes, from a guy tellingRead… Read more »
I love podcasts. Podcasts are a great way to get smarter while you’re doing the dishes, working out, or on your morning commute (unless you’re bike commuting in traffic, in which case I can’t recommend using headphones). Some of these will make you better at your job. Some will inform you about current events andRead… Read more »