Communications

How Governments Can Improve Everyone’s Customer Experience

I spend a lot of time talking about the poor quality of federal customer experience (CX) and the effects it has on the public. I’ve already talked about how federal agencies averaged the lowest score in Forrester’s CX Index. In fact, most of the worst performers in any industry were federal agencies and even theRead… Read more »

Haters Gonna Hate, So What Can You Do About It?

This post is a follow-up to an unanswered question from GovLoop’s recent training, Critical Conversations. Want more topics and information like this? Make sure to register for our upcoming training summit in July, the Next Generation of Government Training Summit. While my distaste for cilantro is legendary and I’d rather clean a chicken coop than watch aRead… Read more »

The Wolf PACT of Innovation – What Alan and Gov Have In Common

Back in 2009, the movie the Hangover introduced us to the ultimate Wolfpack. In the film, the oddball character Alan, played wonderfully by Zach Galifianakis, toasts his future brother-in-law during his bachelor party. “You guys might not know this, but I consider myself a bit of a loner. I tend to think of myself as aRead… Read more »

Turn It Up: How Government Uses Music Videos to Engage Citizens

Music videos are fun, attention-grabbing tools for delivering messages that can inspire citizen engagement, educate people, spur them to action, and change minds and hearts. Videos are currently one of the most desirable pieces of content because of how shareable they are on social media. Social videos in particular are also a great way to reach younger audiences, whoRead… Read more »

How To Best Leverage Facebook Ads

This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. From sharing weight loss tips to encouraging public safety initiatives, Facebook is a great place for organizations to encourage healthy lifestyles — and many state health departments are looking toRead… Read more »

5 Principles for Better Government PowerPoint Presentations

You need to rethink your PowerPoint presentations. We’ve all had the experience of being lured into a drowsy stupor by a lackluster presentation, but it doesn’t have to be that way. A great PowerPoint can harness the power of visual aids, becoming a phenomenal recall aid to expand the impact of your presentation. Ready toRead… Read more »