Communications

Build a Better Online Form

Filling out a form is hardly a pleasant experience, but a clear and simple form can go a long way in easing the pain. Everyone wins: respondents complete it without any issues, and you, in turn, avoid chasing down missing data from incomplete forms. You get exactly the information you need.

What My Favorite Author Told Me and Why It’s (Half) Bad Advice

As someone who writes stories for a living, I spend a good share of my time reading them. These days, my reading time is mostly spent among news articles and opinion pieces so I can sharpen my skills in technical writing and see how personal and technical writing styles have merged thanks to digital spaces like Medium. Even ifRead… Read more »

(Your Job Is To) Follow The Conversation

In the age of the empowered citizen, the age of trying to “control the conversation” is over. Well over. It’s taken us a long time to actually get that memo, and some of us are still processing the digital ink it’s printed on. What it means. Instead, there’s still a lot of focus on “brand-building”. Where a message is transmitted,Read… Read more »

How to Give Difficult Feedback Constructively

As a manager, giving difficult feedback to an employee can be one of the hardest parts of your job. The conversation can be fraught with peril. If done well, giving tough feedback can help your team member grow – but if done poorly, you risk consequences like straining your relationship, or demoralizing him or her. SometimesRead… Read more »

Local Newspapers Equals Local News to Most People. Work With Them

It’s tempting to fall in love with the internet and all the ways we can get our message out without relying on local news. Be wary of that temptation. Local news outlets, especially newspapers, still hold a powerful attraction to the people in our communities. And reporters, although fewer in number and more overworked thanRead… Read more »