Communications

Top 5 Email Metrics To Track Consistently (And Why You Should Care)

Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.

Origins of Strategic Communications & Public Affairs

A wise man once said, “You can only know where you’re going if you know where you’ve been.” This wise man is none other than the esteemed and renowned British Science Historian, James Burke. When I think of this saying, the communications geek in me thinks about the vast journey the communications field has takenRead… Read more »

Good Witch vs Bad Witch:The Fine Art of Setting Boundaries

Communication is important to just about every aspect of my job as a public affairs specialist. I eat it, breathe it and sleep it. Yet, it’s always something I’m constantly fine-tuning. How should I say this? What’s the best way to relay this message? Are we effectively reaching our audience? Wherever I go, I always tryRead… Read more »

Someone’s Health Depends on It: A Guide to Digital Health Communication for Every Audience

By Amy Sanders Only 12% of the U.S. population have the skills needed to obtain, process, and understand health information (NAAL). This statistic is staggering when you consider how many people consume health information online; according to Pew, 72% of internet users say they looked online for health information within the past year. What doesRead… Read more »

Talkin’ Pretty: Design and Accessibility

We’ve got a new twist this week, folks. Since I’ve been blogging mostly about accessibility, I wanted to talk with someone who approaches accessibility from a different perspective than a subject matter expert. I met with a designer who works for a federal government agency and has a refreshing outlook on design and accessibility. SheRead… Read more »

11 Rules for Using Government Email

On Monday, the New York Times reported that Hillary Clinton may have violated federal records laws when she used her personal email to conduct all of her official State Department business during her four years as Secretary of State. Federal law states that certain emails written or received by federal employees become government records andRead… Read more »

Chatty Treasures

People are known to collect coins, comic books, antique dolls, pez dispensers, vintage tees and even Japanese erasers! But what about stories? How can one become known as a “story collector”? Simply put, get others to tell you a story. Oddly enough, few people harness the natural power of storytelling in the workplace, but learning howRead… Read more »

The Color of a Dress & Public Perception

What color is this dress?  Black and Blue? Gold and White?  Something else? Like thousands of others, you’ve probably already responded to the social media sensation about perception over the course of the last week. Did any of you get the correct answer? Perception is also incredibly important in the government community–not only to our employees, butRead… Read more »