Is that email you’re about to send 100% perfect? Are you sure? Of course, you’ve checked off every best practice and made sure your subscriber data is correct, but at the end of the day, you’re only human. Sooner or later, you’re going to miss something.
Last night I tweeted to Starbucks that their breakfast sandwiches looked disgusting. They responded (yay!) to ask me what I was talking about. This. I am a huge Starbucks fan and therefore I would like to give them some practical advice about how to solve their sandwich problem. I looked around the rest of theRead… Read more »
When I found out I had been selected to participate in the GovLoop Blogger program, I was pleased, excited and slightly puzzled. What was I going to write about that the GovLoop audience would want to read about … every week? One of the first things I did was look through the website to seeRead… Read more »
How many times have you heard people say, “I hate reality TV! I want real shows. I wish they’d make something else.”? I don’t understand why people remained glued to reality TV shows despite their professed hatred of them. “But there’s nothing else on,” people say. “I’ve gotta watch something!” Hold out, I say, holdRead… Read more »
Much has been made lately about digital services in government. Better technology. More efficient software. Increasingly agile IT. Better digital services and better technology in government are absolutely important. But technology can only take your organization so far. There is a continued importance of having people actually working and dedicating their time to do theRead… Read more »
Many times, I hear people say things like: “you can talk about this and can talk about that, but please don’t talk about that.” I remember when I was a little girl and whenever a controversial subject came up my mother used to say “shhh” and her mother used to say “shhh” and my otherRead… Read more »
According to McKinsey, knowledge workers spend a whopping 19 percent of their day searching for information and expertise. Why? Take any one task and look at all the applications you use to get it done. Look at all the people you need to involve to do it. Look at all the time you waste switchingRead… Read more »
A consultant (should be) someone who offers good advice. Many times this is advice based on subject matter expertise, experience, or other unique qualifications. However having a particular subject matter expertise or experience is only one facet of being a good consultant. Great consultants have a lot more than just expertise – they understand howRead… Read more »
While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.
You not only have great communication skills, you’ve trained employees before. So training those in other agencies/organizations is really no big deal. Right? Well, I’m here to tell you that there are many pitfalls to avoid and tips for success. What makes me qualified to offer you this advice? I’ve designed dozens of training sessionsRead… Read more »