The world can now peek under the dashboard of U.S. government websites—an analytics dashboard, that is. A new site, analytics.usa.gov, shows a live, aggregate view of the Google Analytics data for many federal government websites. The site also links to the open source datasets that run behind the analytics dashboard, should you be in a tinkering mood. The most impressiveRead… Read more »
My team helps support creative practice in the Scottish Government: encouraging and equipping staff to come forward with, and implement, ideas that will improve our corporate systems and our policy making. Sometimes what we do can seem a bit like magic. We come in, sprinkle a bit of fairy dust over a problem and ‘hey presto’,Read… Read more »
To create infographics, it used to be that you needed some intense skills with Adobe Creative Suite or the budget to hire a designer. Working with a professional designer still has its advantages, especially if your infographic project is complex or if you don’t have any talent for visual design. However, if you want to create your ownRead… Read more »
By Elizabeth Kiken, Teena Hampton, and Annette Picon When media planning is done well, media selection is based on big data through syndicated research surveys. All people want media to reach the right audience. And some companies know who their audience is, while others may be surprised to find out who their audience actually isRead… Read more »
Amazing! Time certainly has flown by, as a GovLoop Featured Blogger. But, as they say, ‘all good things must come to an end’. I will certainly miss sharing both experiences and lessons learned over decades, as well as the insightful feedback some of you have left me. Following is a series of ‘random thoughts’ coveringRead… Read more »
I’m going to go out on a limb here and say that the average citizen feels like they don’t know what the hell is going on in Washington. I feel fairly confident in drawing this conclusion because every time, or nearly every time I talk to someone outside the Beltway they say something like thisRead… Read more »
As government leaders, we place a high priority on serving the public well, and rightfully so. But often our customers not only external to our organizations; our customers are often our colleagues in the next office, or in a nearby agency. These internal customers deserve our best customer service, too. What does really great internalRead… Read more »
Just a few years ago, infographics seemed to be the hottest type of content online. Lately, the shine has worn off as bad infographics inundated the internet. High-quality infographics still can rise up from the flood of drivel. Infographics are not inherently bad. When infographics are designed well they simplify complex information and can make boring topics interesting. Eye-catching visualsRead… Read more »
Starbucks CEO Howard Schultz has asked employees at his 7,300 stores in the U.S. to voluntarily write #RaceTogether on their coffee cups of their customers as a window to talking about inclusion with his baristas. While he should be commended for his corporate responsibility to initiate conversations with customers on race relations, his approach addressesRead… Read more »
We just completed the first step of our City strategic planning process for the next three years. Regardless of your status in the pecking order, if your organization has a strategic plan, someone is likely to ask you how you connect to it. This is a valid question. If your assignment obviously aligns with yourRead… Read more »