This week I met with Dale Carpenter, the National Park Service’s (NPS) Distance Learning (DL) Program Manager, to collect some thoughts about the current and future state of DL in government. Dale’s unique perspective includes experience from years of service in both the public and private sector. What does a day look like inRead… Read more »
All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.
We begin with the assumption that government communication should be as good or better than private-sector communication, for three reasons: The public relies on the government as a trustworthy source of information Many are misinformed or under-informed about what the government does and the services it offers Trust in the government by the public isRead… Read more »
There is an old saying: “Those who know don’t tell, and those who tell, don’t know.” We don’t hear honest stories enough but if we did I think that could be a catalyst for real change. These are the things we should blog about more, not only because we need to vent and get supportRead… Read more »
When you start to plan a public outreach and education campaign, a sense of humor may not be the first tool you think to reach for. You may instead focus on hard facts, thinking that logic alone will be enough to persuade people. Without some pizzazz and personality, your public outreach campaigns risk being boring and forgettable.Read… Read more »
I get it. I finally, finally get it. Brand does not live in the artifacts of the brand. The symbols. Brand does not live in the brain of the consumer. Nor in his or her heart. The brand does live in the human interactions that surround it. We have been thinking the wrong way for soRead… Read more »
Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.
Ran across this comment I posted to GovLoop on April 22, 2013, that was picked up by the Washington Post with a mention. Nearly two years later the principles still hold up pretty well. It’s a free country, everybody has freedom of speech, and it is statistically impossible that you will agree with every singleRead… Read more »
A wise man once said, “You can only know where you’re going if you know where you’ve been.” This wise man is none other than the esteemed and renowned British Science Historian, James Burke. When I think of this saying, the communications geek in me thinks about the vast journey the communications field has takenRead… Read more »
Communication is important to just about every aspect of my job as a public affairs specialist. I eat it, breathe it and sleep it. Yet, it’s always something I’m constantly fine-tuning. How should I say this? What’s the best way to relay this message? Are we effectively reaching our audience? Wherever I go, I always tryRead… Read more »