Drip marketing refers to an email strategy that sends a series of messages to an audience over time. Employing this method affects email frequency and timing. Because the focus is on syncing pre-planned messages with predictable audience actions or interests, the frequency/timing will vary from subscriber to subscriber.
I remember when President Obama campaigned the first time and I was awestruck just like everybody else. And then they said he went to a church led by an anti-Semite, the Rev. Jeremiah Wright and I said ho-ha, that’s really stupid of you to judge the candidate by a few statements by a pastor. IRead… Read more »
A majority of Americans view government employees in a negative light; we are viewed as overpaid and underqualified according to most polls of the general public. While research shows that this isn’t true (see my last blog post), how do we improve public perception of government employees? For those of us that interface with theRead… Read more »
“I think it is important to point out that creativity is a human capability. It is not owned by, or restricted to artists, designers and architects; everyone has it, but the real question is how you harness creativity in such a way that it can be made productive.” There has been a growing recognition inRead… Read more »
To transform conflict into a positive force for innovation, view conflict as differences containing value – and plan to learn from those differences.
l was texting on the shuttle bus and made myself violently motion sick. It was extremely embarrassing as I threw up on the train, in the fitness center, and then for more than an hour off and on in Starbucks, my #1 favorite brand of all time. Look at this logo of this great brand.Read… Read more »
Have you ever been sitting in your cube when an idea strikes? You know the idea is brilliant (because duh!). The idea would save your agency time and money. It’s a win-win. Go you! But you have a problem. Where do you share you idea? How do you build a coalition? How do you makeRead… Read more »
The Plain Writing Act of 2010 and Executive Order 13563 both require that we communicate clearly, accessibly, consistently so that government information is easy to understand. The principles of plain language help us provide universal access to government information, for many people. We’re told to “write for average comprehension,” when we use those principles. So,Read… Read more »
If you missed President Obama’s 2015 State of the Union address or just want to relive the highlights, these GIFs show the moments that government workers—and the nation—got either giddy or giggly about. 1. The ultimate comeback It was the mic drop moment that caused a social media sensation. When some of the crowd cheered after Obama said, “IRead… Read more »
Starting out on the right foot with your audience is critical to earning their trust and securing your relationship with them.