Someone asked me today, “Isn’t a brand a mark of quality?”Hearing that, I realized (once again) the importance of defining our terminology – preferably before we start talking to one another. So here is a suggested common definition of brand. With the idea that newer thinking builds upon the old. “A brand is a co-createdRead… Read more »
I know several people who put a lot of stock in the power of coincidence. When conversations, articles and events line up like messengers, all with the same telegram, at your door, something is trying to get through. In my world, over the last few days, there’s been a great convergence of messages stamped: “Memory.”Read… Read more »
Although we’re only a mere two months into the year, a deluge of incredible books on the topics of elections and the political process — fiction and non-fiction alike — has occurred. In the words of George Mason, “The freedom of the press is one of the great bulwarks of liberty, and can never beRead… Read more »
SharePoint can be a great collaboration tool for government teams. Its familiar Windows interface makes it intuitive for many users, and it provides a lot more functionality than a file on a shared drive. So if you’re thinking about, or in the process of, setting up a site, here are nine tips for implementing SharePointRead… Read more »
“Watch out for a simple twist of fate.” – Bob Dylan Sometimes in life you are presented with a situation, a happenstance, a chance. You are given a set of circumstances and told to make the most of it. Three years ago, I found myself in one of those situations. I had just joined aRead… Read more »
You probably already know that email marketers must abide by certain laws when sending messages for any commercial reason. But did you know that the sending of messages on behalf of a government entity is governed by additional rules and regulations? Learn the fundamentals of these requirements and the basics for implementing them into your… Read more »
General advice: Internships matter more than school Networking – meet and connect with as many people as you can, personally and professionally. Also mentors – reach out and ask! Be specific about what you want. Help other people – professors, students, maybe a local organization that needs support Reference letters – collect them from everyoneRead… Read more »
“There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and will be lost.” I’ve passed the half-way pointRead… Read more »
You have to understand that a brand is way beyond a logo now. You do understand that, because the Mad Men paradigm where we cook up Frankenstein in the lab and serve it up to you has been destroyed. In its place is an open kitchen where you can see me cooking, and if IRead… Read more »
I’ve been following the scandal surrounding NBC news anchor Brian Williams and judging by the huge amount of constant news coverage, I’m definitely not the only one. In fact, it all sort of reminds me of a slow-motion car crash that’s really hard to stop looking at. I’ve heard and read several different opinions aboutRead… Read more »