Email has become a primary form of communication for business, yet there are still so many terrible examples flooding company inboxes every day: Meandering, imprecise missives that don’t seem to have a point. Email chains a mile long that somehow leave everyone with a differing opinion on the next course of action. (When they wereRead… Read more »
In football, the distance the kicker kicks the ball is irrelevant if he doesn’t aim for the field goal. The same goes for an email campaign. Establishing solid goals and developing a testing strategy comprise a winning game plan for an email campaign.
If you’re like most people, you hate going to a meeting where the presenter reads verbatim from a bland PowerPoint presentation. So, how can you avoid common pitfalls and create a great presentation for your next meeting? If your agency requires you to use a specific template, you’re obviously a bit stuck with how creativeRead… Read more »
On Monday, January 19th, the federal government recognizes the life and legacy of Martin Luther King, Jr. with a holiday. During this time, I have a ritual of digging out research papers I did in seminary on Dr. King who at the time was a major influence on my leadership style in the early 80’s.Read… Read more »
Recent “Innovate from the Inside Out” blogs focused on forming teams and generating ideas. Now it’s time to create an innovation plan. Ideally you will create a plan that conforms to a larger organizational innovation strategy. No such strategy in the organization? That’s OK. Think of your innovation plan as you’d think of a projectRead… Read more »
Happy New Year! Of course immediately after the New Year is the perfect time to get a fresh start with whatever needs to be renewed in our lives. This need for renewal might be because despite the merriment, the holidays can start to feel rote and rife with clichés. So now that the usual businessRead… Read more »
The past week has been freezing. Literally. As temperatures across the country dropped to single digits or even lower – looking at you Chicago – the need to stay warm was paramount. I am going to be honest. I am a cold weather wimp. Yesterday, I wore fur-lined boots (fake fur don’t worry), a heavyRead… Read more »
Look…I totally get that you, the public are sick of us in the government wasting your money. I am a Libertarian, for crying out loud! But when it comes to spending money on brand, I have to tell you, you’re worrying about the wrong thing. This is not to say we should throw the moneyRead… Read more »
If you’re like me you felt the same sense of relief in response to the recent media reports of cybersecurity breaches as you felt the last time you joined a line of rubberneckers creeping past a fender-bender on the other side of the highway. At least it’s not me. Cyber attackers routinely go after internalRead… Read more »
The holidays are over. Gifts have been opened, the eggnog is gone, relatives have packed up and headed out, and there’s just a faint dusting of pine needles left on your carpet. For the most part holidays are about the memories – and hopefully good ones – but more likely than not along with theRead… Read more »