5 Laws of Branding You’d Rather Not Hear
1. Branding is about making money – not making you feel good. Last year’s “The Lone Ranger” was a box-office flop. Its star Johnny Depp commented, “They had expectations that it must be a blockbuster. I didn’t have any expectations of that. I never do.” Maybe Depp doesn’t care, but Disney surely does, having lost $160-190Read… Read more »