Communications

DorobekINSIDER LIVE: Combing through Cloud Computing

A special edition of GovLoop’s DorobekINSIDER today. We’re LIVE! We meet every month with the simple idea, get smart people together and share ideas because we believe that the real power of information comes when it is shared. LISTEN TO THE ARCHIVE When does a technology fad become real? It usually starts with buzzwords likeRead… Read more »

Don’t Reinvent the Wheel: Re-use Your Old Content

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to useRead… Read more »

Digital Property is “Real” Property: 5 Ways to Treat it That Way

Although we’re in at least the seventh decade of the Digital Era, and people realize how integral social and digital technologies are to both our personal and professional lives, there is still a very strong tendency to underestimate the critical role of digital property in managing a brand identity, pursuing goals and objectives, and managingRead… Read more »

THE HORROR: The Four Stages of Comms Facepalm

We’ve all been there working in comms, marketing, web and PR… the ridiculous request that gets made of you that is dafter than a box of frogs. A request or a comment so ludicrous, so inane and so lacking in common sense that it takes all your considerable being to stop yourself from tipping overRead… Read more »

Building Stakeholder Relationships via Web Communications

By Lucas Pillman, Implementation Consultant For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.Read… Read more »

When Comm is Not Enough

Citizen engagement operates with a lot of fancy titles like consumer education, consumer protection, client-centered services, outreach, or prevention and preparedness. In a prior life as an independent consultant, it was called community-based participatory research, and in my current role it is dubbed Community Engagement. (I must note, “citizen” explicitly denotes a legal status thatRead… Read more »

New Music Copyright Legislation

In the early 20th century, you could only listen to music by attending live performances. Then you could listen to it on recordings. Then radio, vinyl, 8-tracks, cassettes, CDs, Napster iTunes and now through various streaming services like Pandora, Rdio, and Spotify. If the technology to record and listen to music evolves so rapidly, whyRead… Read more »