At Helpful HQ we’re a big fan of tools like the Lean Canvas or our friends Comms2Point0′s Comms Planning tool (PDF). A simple plan on a page or two that sets out what you’re trying to achieve, how you’ll know if you’ll achieve it, and what you’ll do to get there is more useful thanRead… Read more »
By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent webinar on Stakeholder Engagement in Federal Government. If youRead… Read more »
By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It isRead… Read more »
Optimizing blog posts requires a fair bit of both art and science. Over the past four+ years, and particularly after working in the WordPress.org platform since the spring of 2013, I’ve learned a lot both about what TO do and what NOT to do. I’ve also learned a great deal from regularly curating content createdRead… Read more »
Hurricane season is well under way, and we’re highlighting some of our reports and resources that can help inform federal disaster management in events such as hurricanes. 2014’s first named storm, Hurricane Arthur, has already found a place in the record books. According to the National Oceanic and Atmospheric Administration’s National Weather Service, July 3rd—whenRead… Read more »
We’re all looking to advance our skills, get better at our current job and move up the leadership ladder, but how do you actually do it? Moderated by Steve Ressler, Founder and CEO of Govloop, our online training featured two career coaches who answered your questions. Adam Smith, Principal at ASC, LLC Beth Flores, FounderRead… Read more »
I hate it when I’m on a company’s website looking for help or support and I reach the Contact Us form and it stretches for miles. It makes me suspect that they are raising the bar for engaging by making me write War and Peace to submit a question or begin an inquiry. Given theRead… Read more »
A special edition of GovLoop’s DorobekINSIDER today. We’re LIVE! We meet every month with the simple idea, get smart people together and share ideas because we believe that the real power of information comes when it is shared. LISTEN TO THE ARCHIVE When does a technology fad become real? It usually starts with buzzwords likeRead… Read more »
We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to useRead… Read more »
Although we’re in at least the seventh decade of the Digital Era, and people realize how integral social and digital technologies are to both our personal and professional lives, there is still a very strong tendency to underestimate the critical role of digital property in managing a brand identity, pursuing goals and objectives, and managingRead… Read more »