Communications

Ten Steps to Starting a New Management Assignment

One of the more intimidating but significant times in the life of a manager is the start of a new organizational assignment. It’s an opportunity to take advantage of your strengths and work on any weaknesses. And, as with any project, the way you begin is extremely important. Performing a situational assessment is an importantRead… Read more »

Social Media Reality Check: Four Mental Shifts Leaders Need to Make

I have previously written about the 5 Main Barriers to Digital Engagement by organizations, their leaders, and other senior professionals. These barriers include lack of knowledge and understanding of social and digital technologies, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation. A related issue involves concerns over the ROI of socialRead… Read more »

From Drug Dealing in a Federal Prison to Crowdfunding Diplomacy: Your NextGen Speaker Contest Winners!

Remember back at the start of April when we asked you to help us decide the five finalists who would speak in a series of lightning talks at NextGen? Well, you more than delivered. From over 150 entries and 1,800+ votes, we now have the five people who have been selected to share their storyRead… Read more »

Trending Up – What Works For Government Outreach?

Matching the message to the medium is a key component for effective outreach. What else makes the cut? Wednesday, GovDelivery hosted an event on the Power of Reach in government, on how your communications can engage stakeholders to take action – online or offline – to truly drive mission value for your organization. And asRead… Read more »

3 Ways to Connect People to Process for IT Excellence

This is part two of a blog series focused on the importance on making the right IT deployment decisions to drive innovation, and focusing on connecting people to process while making IT investment decisions. Read part 1 here. Improvements to government services are powered by these kinds of technology adoptions. But the element that weRead… Read more »

Can IT Save Government?

There are many fascinating trends shaping government today. Across the federal landscape, we hear about big data, cloud, mobile and going paperless as technology saviors for government. But even the best technology may not be enough. To truly change how government does business, we need the ability to connect people and process. Regardless of theRead… Read more »

Why Geography Matters More Than Ever Before

In today’s world, geography matters more than ever before. Our ability to understand how our actions impact location is essential to building safer and more resilient communities. Mastering geography is the key to gain insights to deliver improved services. It’s helping government see environmental impacts, analyze demographics and gain knowledge of the context and contentRead… Read more »

3 Secrets To Great Content Marketing

By Amy DeWolf In a recent post in Forbes, Jay Baer discusses the secrets to great content marketing. For government, getting your information in front of an audience is important. The more information you can provide citizens in an easily accessible manner, the better. For private organizations, great content marketing translates to dollars. So whatRead… Read more »

The Human Element of Communications

Twitter, Facebook, Snapchat, Google+, blogs and emails have changed the way government communicates with the public. But in order to have a true government transformation, you can’t forget about the people part of the equation. You can send out all the tweets in the world, but if no one sees them, or takes an action,Read… Read more »