If you’ve ever had the privilege to visit Arlington National Cemetery you know the grounds are vast. In fact there are more than 290,000 soldiers buried throughout the 624 acres of hallowed ground. The terrain can make it difficult for families to locate the headstone of their loved ones. So Arlington National Cemetery has goneRead… Read more »
Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, andRead… Read more »
“If you don’t measure it, you can’t improve it.” Like a mantra, it’s chanted over and over – but you must be measuring the right IT or you are just burning time. For an artist, which is more important – the tack hammer or the paint brush? The brush is used to create the masterpiece;Read… Read more »
A great way to get ahead and a smart way is to get a mentor. A mentor cuts your learning curve. They’ve already been through what you are going through. But finding a mentor requires you to take the initiative. When I started out as a letter carrier, don’t get me wrong, I loved myRead… Read more »
All week the DorobekINSIDER has be talking about telework. Last month Yahoo CEO Marissa Mayer outlawed telework at her company. The reaction to the news was swift on both sides. With some opponents calling the decision an attack on working mothers. On Monday Professor Sullivan told Chris that innovation and telework don’t mix. But JackRead… Read more »
The web communication landscape has evolved dramatically. As a result of the social media avalanche, your target audience’s behavior and expectations have changed. Take, for example, the Georgia Department of Corrections website. A wonderful tool called the Wayback Machine, allows us to see what the organization’s website looked like at the turn of the milleniumRead… Read more »
All week the DorobekINSIDER will be talking telework. Last month Yahoo CEO Marissa Mayer outlawed telework at her company. The reaction to the news was swift on both sides. With some opponents calling the decision an attack on working mothers or a real push for innovation. But Tom Fox says telework shouldn’t be a blackRead… Read more »
I am a graduate student at George Washington University and I am fortunate enough to be taking a leadership class with a former high-level government official. My professor has served at the highest levels of government, and provides a first hand account how to lead large, complex and bureaucratic government agencies. Every Thursday I’ll postRead… Read more »
All week the DorobekINSIDER will be talking telework. Last month Yahoo CEO Marissa Mayer outlawed telework at her company. The reaction to the news was swift on both sides. With some opponents calling the decision an attack on working mothers or a real push for innovation. On Monday we talked with San Francisco State UniversityRead… Read more »
Earlier this month I shared some thoughts on 5 ways to improve citizen engagement. After writing that post and all the great conversation, I decided to take a step back and reflect back on the levels of citizen engagement. I was reminded of some literature I had read by Sherry Arnstein on the various “rungs”Read… Read more »