A recent news story in The Economist discussed outsourcing and privatizing of government communications, and used Sandy Springs, GA as an example of a government entity that had outsourced many functions. Suzanne Horsley, an assistant professor in the University of Alabama’s Department of Advertising and Public Relations, was intrigued by the article, and now she’sRead… Read more »
A recent article on Emergency Management Magazine’s website stated, “Surveys consistently indicate that less than 10 percent of the public is considered prepared for a disaster and that percentage is usually closer to 6 percent.” The article deems current strategies to prepare the public for emergencies as inadequate, stating that the threat-based message is deliveredRead… Read more »
Do you have it? I certainly do. It’s not always easy to admit, but I am ready to do it now. I have succumbed to the latest Internet-induced disorder. It’s called FOMO – Fear Of Missing Out – and increasingly people are stepping up and admitting that it’s affecting their social lives. Now, though, it’sRead… Read more »
One of the perils of the digital age, as traditional media goes digital or goes downhill and more and more people rely on the internet for their daily news, is that countries such as Australia are losing ‘editorial’ control over what news is promoted as the ‘top stories’ each day or what links appear atRead… Read more »
The Department of Health and Human Services (HHS) Innovation Team is taking new steps to make it easier for people to connect and find information on our innovation activities. As an example, we have used Twitter to promote the first time public voting for selecting input on the HHSinnovates Program. Here are some of theRead… Read more »
Jack Hernandez, Red Boot Media’s Graphic Designer, shared some of his thoughts on designing a social media strategy for a client recently. We weren’t sure if it was his years of work with local government or his partnership with Red Boot Media that helped him craft this advice, but we thought it would be greatRead… Read more »
Did you know that 50% of the Census Bureau is dedicated to economic data? So it makes sense that if you wanted realtime, accurate economic data, data that could help you do your job better, you would go to the Census Bureau. Now they’ve created an app to make getting and understanding that data easier.Read… Read more »
I was reading NYC’s Digital Roadmap updateand I really liked the page (pg.20) they did on digital engagement. As communicators, I think a huge measure of our success is our reach (not just whether we did something or exist in X channel). The City of NY reaches 5,483,640 individuals digitally each month broken done as:Read… Read more »
Why is it that training is the last item considered in planning for change, and the first item to be scrapped when the budget gets tight? Change drive progress – and when we change, we need to learn how to use the new tool or features to achieve better results, greater speed, or use lessRead… Read more »
Government executives are your key stakeholders…and most difficult audience. They’re swamped, overwhelmed and focused on their top priorities. If you can’t grab their attention and make your point quickly, your project or organization won’t get the resources it needs. So how do you get them to do what you want? Find out here: http://now.eloqua.com/e/er.aspx?s=1176&lid=2336 NeedRead… Read more »