On today’s edition of the DorobekINSIDER We have CIOs, CFOs — does there need to be a chief innovation officer? We’ll talk about what the position is and how it might work. Click here for the full story. The outlook for government contractors might be grim, but there are some areas of growth. We’ll takeRead… Read more »
This is the second in a five part series, originally published on the Tri Tuns blog. In the last blog I told you how I recently I came across a page of Mark Twain quotes and in reading them I realized that the insights and teachings of a man who died decades before modern informationRead… Read more »
For the month of July, Eric Erickson will be taking over this blog from Julie. Eric is a communications colleague of Julie’s from the IRS Recruitment office. In the last decade, I’ve seen many changes to how we perform work at the IRS – especially when it comes to how we communicate. When I startedRead… Read more »
Are you suffering from information overload? If so, fear not, you are by no means alone. The world is becoming increasingly more connected, and so many different kinds of information is being shared. We can tweet, post to walls, update our status, write blog, take video, share video, text, read on an iPad, read onRead… Read more »
Happy Monday! Welcome back to everybody after the Fourth of July break when just about everybody was away — including the DorobekINSIDER! On Today’s Program How to make good decisions — and the challenges with making good decisions these days. Insights from an executive at ATF. Click here for the full story. And red tapeRead… Read more »
This is a post about improving communication by introducing a handy tool to add depth to the exchange. When I meet someone, I give them a large two-sided card with information about topics, my blog posts, and items of interest that the person will find useful, in addition to my contact details for Sales Lab.Read… Read more »
Once upon a time, in the grand heyday of advertising, marketing, and communications, all you had to do was find your slogan, develop your logo, and repeat the message as often as possible. Smoking makes you cool. And then two things happened: First, too many marketers spent too much time lying and undermined their ownRead… Read more »
Nice guide to social media posting – written for non-profits but I think fits gov’t as well. General agree although a couple tips I don’t necessarily agree with (like post every other day on FB) (download original at http://topnonprofits.com/posting-guide/) Favorite
I’m surrounded by young people this week. Many of them are holding temporary assignments while they either figure out what they want to do or get a phone call with the right job offer. They’re in USAJobs, applying for jobs, and they are busy comparing and submitting their resumes. “I’m getting good feedback about myRead… Read more »
From Marketing Charts.Com (Source below) “While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study[download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month study period – by about 38% to 80 acrossRead… Read more »