Stretch goals — are they a motivator or a de-motivator? Stretch goals are the often employed tactic of giving your employees a goal that is just out of their reach. The idea is motivate them to work harder. But does that work? Daniel Markovitz is the President of TimeBack Management and the author of ARead… Read more »
As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedConnects recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at SageRead… Read more »
I would go so far as to say live tweeting a speech is the most stressful thing you can do on twitter. We regularly do it from accounts I manage, and I think we now have it down to a fine art. Here are my top 5 tips…. Get a copy of the speech inRead… Read more »
This Monday and Tuesday I was at the Personal Democracy Forum in NYC – leading conference on convergence of technology and politics/government/non-profit. 700+ folks in the non-profit, political, and government realm. I learned a ton and met lots of interesting people. Here are 5 nuggets that I gleamed from the 2 days: 1) 1/3 ofRead… Read more »
I spend a fair bit of time talking to local councils and the like about taking a strategic approach to digital stuff, although usually it is mostly around engagement, and a bit of communications. It’s important – simply to know what you want to achieve and why. As soon as you have those things figureRead… Read more »
All the best films have a challenge at their heart. In Dunkirk, its Johnny Mills as a British corporal steering his men to safety. In Pulp Fiction, its Samuel L. Jackson and John Travolta getting away with accidentally shooting Marvin in the face. One if the biggest challenges facing press offices and communications teams isRead… Read more »
The UK Cabinet Office recently released Social Media Guidance for civil servants. The guidance goes far beyond the level and sophistication of material I’ve seen from many other jurisdictions, offering support and useful advice, not just rules and warnings. It also provides advice to CTOs and CIOs on how to oversome some of the technicalRead… Read more »
Http://LeonardSipes.Com After thirty-two years of speaking to the media and tens of thousands of interviews I’ve come to recognize that the most difficult part of the public affairs profession is communication honesty. It’s an observation and concern shared by many in our profession. It’s simply too tempting for many to bend the truth to theRead… Read more »
Every device we buy these days seems to have a camera on it but it can still be difficult to find great pictures when you need them for a website, brochure, presentation or just about any other type or print or digital media. Well what if I told you that you could tap into moreRead… Read more »
When in 6th grade, on the walk home with friends, we would stop at a local store and buy a soda (for 5¢) – I’d often think how nice it would be to have an ice cold bottle of water instead of the sweet soda. With the popularity of bottled water today, was mine anRead… Read more »