For the purposes of local or regional economic development, Internet exposure of marketing material is incredibly important. However, understanding whether the Internet exposure is actually supporting goals and objectives, and to what degree it’s generating useful interaction, isn’t easy, and certainly takes more people, time and expertise to work out than this simple blog postRead… Read more »
Last week, I started the first of a four-part series on “How to Use Social Media and Not Jeopardize Your Job.” This week, we’re covering a scenario where two colleagues have taken their in-office animosity online: Dan and Jeff are like oil and water in the office. Despite sharing a common mission, they can’t seemRead… Read more »
As an Air Force vet, it’s hard humbling to point to another service and say, ‘Damn, they do that right.’ It’s especially hard humbling when I have to say, “Damn, the US Army* did that right.” The US Army’s Office of the Chief of Public Affairs, Online and Social Media Division created a handbook onRead… Read more »
Twitter is a popular way for federal agencies to share updates on their organization and to converse with inquiring citizens. Yet a healthy Twitter presence is about more than just an impressive band of followers. Various other factors impact how effective a given Twitter feed may be, including replies, mentions, and outgoing tweets. One ofRead… Read more »
Here’s the question, right up front. How would Sterling Cooper Draper Pryce use social media to promote their clients’ products? (Before you say, “they would have no use for it, as advertisers in the 60s,” let’s just pretend.) Obviously, they’d use it. It’s a great marketing tool, and their clients would expect a great socialRead… Read more »
For the first time I was accused of being “Amero-centric.” This caught me off guard as I tend to see life as double-edged; the glass is frequently both half full and half empty. I’m trained to see the strengths and potentialities, vulnerabilities and faults of individuals, groups, and systems. I’m a big fan of F.Read… Read more »
The Yelp for gov’t healthcare, Ranking state’s transparency and using virtual worlds to save bridges by GovLoop Insights Tuesday March 27, 2012: Happy Tuesday… We have to start out with the historic debate at the U.S. Supreme Court yesterday over the health care bill — the first of three days of talks. The Washington PostRead… Read more »
Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study. The 4th installment ofRead… Read more »
A montage of the various activities that took place at GameFest (click on montage for larger image). The opening weekend for The Art of Video Games exhibition was, in one word, AWESOME. Were you there? You should have been! Over twenty-two thousand people visited the museum over the three days, enjoying the exhibition as wellRead… Read more »
Do you think about where people are when they open your email? Well, you should. According to comScore, 40% of mobile users (all phone types) used mobile email. 78% of smartphone users use email on their phones–and more people are using smartphones every quarter. 64% of the people who use email on their phones doRead… Read more »