Communications

Measuring Metrics: How do you determine what’s worthwhile?

You get what you measure — that’s what they tell us, right? But online, you can measure just about everything. It can be overwhelming. Yet we know that better customer service… better agency performance… require that we measure. The Office of Management and Budget is now looking at federal agency Web metrics, and they’ve toldRead… Read more »

Devon’s Content Strategy

In previous posts I’ve talked about developing a content strategy for the council and shared my thoughts on what it might include, i’ve shared an example of how its already informing our development as well as sharing my thinking on the kind of support I believe web teams and local government in general need toRead… Read more »

How Do You Protect Against Cyber Threats?

Cyber threats continue to rise for the federal government. As potential attackers develop new ways to inflict infrastructure and federal systems, security professionals need to continue to stay one step ahead of the attackers. With increasing uses of cloud and collaborative technologies, new interconnected systems provide a fertile ground for potential attackers. With government officialsRead… Read more »

Department of Commerce app challenge–an interview with Mike Kruger

Last month, the U.S. Department of Commerce (DOC) announced a “Commerce Business Apps Challenge” to developers to look for innovative ways to utilize the Department’s and other publicly available data to help businesses identify opportunities, grow, enhance productivity and create jobs. With the submission deadline of April 30 fast approaching, I interviewed the Department’s MikeRead… Read more »

Connecting to 22 million Veterans one click at a time…how the VA’s new media strategy could help your agency

Its an almost impossible task — reach out to, connect to, inform and empower the roughly 22 million veterans. But that’s exactly what the Department of Veterans Affairs is trying to do and they are using social media to make it happen. Brandon Friedman is the Director of Online Communication. Its a job that wasRead… Read more »

4th Annual Federal Media & Marketing Study to Help Marketers Refine Strategies for Selling to the Government

In today’s government contracting environment, companies and organizations selling products and services to the federal government need to keep every arrow in their marketing quivers as sharp as possible. One of the core components of marketing success in this new contracting environment is knowing where and how to reach senior decision-makers at civilian and defenseRead… Read more »

New media changes the VA, Why Stepping up Matters, and How to have a Happy Conflict

New media changes the VA, Why Stepping up Matters, and How to have a Happy Conflict by GovLoop Insights The start of our second week… thanks for being here. And there was some significant news on Friday — a new nominee to be the Obama administration’s chief technology officer — Todd Park. Park has beenRead… Read more »