Communications

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Like most Emergency Management departments, the City of Austin Office of Homeland Security and Emergency Management is committed to raising awareness about disaster preparedness. We are constantly trying to find more effective ways to reach a larger and more diverse audience. And, naturally we don’t want to spend any money to do it. Social mediaRead… Read more »

Don’t be Like Cleveland – How to Succeed Even When Your Star Leaves

Don’t be like Cleveland…prepare for when your star leaves We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the nextRead… Read more »

How New York City Government Is (and Isn’t) Using Social Media

I sat on a panel this past Friday with GovLoopers Sarah Kaufman from New York City’s MTA and Mark Drapeau from Microsoft as well as Gale Brewer, a City Council Member in New York City and Rachel Sterne, the Chief Digital Officer for New York City and well known for her brilliant Road Map forRead… Read more »

Search Engine Optimization and Marketing Simplified

BY ADMIN ON OCTOBER 17, 2011 · 0 COMMENTS[EDIT] Http://LeonardSipes.Com I help run a variety of government websites that produce high numbers of page views. After multiple years of success, and after helping others create and market websites, I received a challenge. “Your success is partially based on the fact that you’re a .gov,” aRead… Read more »

How Governments Use Social Media for Disaster Planning, Response, and Recovery

The Federation of American Scientists recently posted on its Web site a CRS report, “Social Media and Disasters: Current Uses, Future Options, and Policy Considerations,” by Bruce R. Lindsay. The report argues that social media may be used in a “systematic” way as “an emergency management tool. Systematic usage might include: “using the medium toRead… Read more »

Tracking Your Social Media Impact/Engagement (Open Source Edition)

If you aren’t following the work of Jason Calacanis (Mahalo, ThisWeekIn, etc), the short answer is you probably should. Like many others at the tech forefront and the many start up guru’s of the West Coast, Jason is one that loves to share his ideas, his work, ideas with others, and simply just provide informationRead… Read more »

Young AFGE Member Describes His Experience at the AFL-CIO NextUp Summit

Earlier this month, I had the opportunity to join with other young AFGE members to represent our union at the 2011 AFL-CIO Next Up Young Workers Summit in Minneapolis. The conference brought together young union members, youth activists and student groups from around the country to participate in a forum addressing the challenges facing youngRead… Read more »

News of the Week

Here is a brief list of some of the interesting sustainability news articles from this week: The Microeconomics of Green Jobs US Could be a Solar Nation by 2026 10 Communication Strategies to Engage Employees in Sustainability Chevy Invests in Offset Projects to Slash 4.6M Tons of CO2 And you’ll find more headlines at CEILeadership.org!Read… Read more »

Don’t Go It Alone…You’re Not a Social Media Superstar

One of things you hear over and over is the concern about managing a Twitter account or a Facebook account and how do you deal with the influx of all those questions and comments. In many cases, the fear of not having time to actively respond is so great that it results in scaring agenciesRead… Read more »