Leading creative/advertising blog, Osocio, is conducting it’s annual awards event for top socially conscious campaigns of 2010 that were featured on the site. Many of you may remember Pulse + Signal guest author – Marc van Gurp, who posted content for Spread the Word Sundays last year. Here’s an excerpt on why it’s happening: BecauseRead… Read more »
Mark Drapeau (Washington, DC) – The Federal government has made a good deal of progress toward being more transparent, collaborative, and participatory during the two years since President Obama took office. However, despite great strides, government practitioners’ use of social media is not very sophisticated, does not take advantage of the latest tactics and tools,Read… Read more »
Boots. I salute you. Because damned if you do and damned if you don’t just really bit you on the behind. UKUncut have been out bringing protest and humour to the streets again today. And Boots have received a visitation due to their alleged (I don’t know enough about all this so am using alleged)Read… Read more »
Stop worrying about hitting the big drive and concentrate on the fundamentals Ever hear the phrase “Drive for Show, Putt for Dough?” It’s time-honored sports cliche that refers to the oohs and ahhs that a huge golf drive off the tee will elicit from the crowd. However, despite all the attention a big drive getsRead… Read more »
This article doesn’t say much about how officials and agencies are expected to use Twitter, but it’s evident that two-way conversations are expected: http://www.nytimes.com/2011/01/30/us/politics/30twitter.html
The main reason why “Customer Satisfaction” in public organizations is so difficult is because we have to sometimes say “no.” That is why I would argue that customer satisfaction is not the goal at all, and that good customer service doesn’t always result in a customer getting what they want. Our goal has to beRead… Read more »
The Texas Gov 2.0 Camp has been happening yesterday and today and I was lucky enough to be on an email string where I learned from Steven Polunsky, Director of the Senate Committee on Business and Commerce for (Texas State) Senator John Carona that they are engaged in some innovative transparency initiatives in the TexasRead… Read more »
If you are performing tradition news distribution and out reach are you missing the mark on current media trends and reaching your target audiences for more effective results. Are you reaching your public facing audiences? Is sending out a traditional press release your only distribtution strategy? Read more on some of current trends I copiedRead… Read more »
In a world of media overload and convergence everywhere, I wonder which media/PR companies do their own best marketing and outreach? I ran acorss an article on Etrade this morning which is worthy of a read, because all gov agencies have public affairs offices and many may use PR firms to help them with theirRead… Read more »
I am currently a student at The Maxwell School at Syracuse University working towards my Masters in Public Administration. I use this blog to write about my experiences at Maxwell, especially related to social media use in the public sector. You can follow me on Twitter: @pjfiorenza and please feel free to leave some comments!Read… Read more »