I went to What’s Next DC today, a very cool online marketing conference (featuring GovLoop’s own Steve Ressler) and I was struck by the simplistic analysis that many of the presenters offered of “what’s working” in marketing. For instance, one presenter went on and on AND ON about how awesome and remarkable Best Buy isRead… Read more »
I think it might be about time I did an introduction post. There also need to be some declarations of interest, and some disclaimers as ‘lots of passion and little knowledge is a dangerous thing’ rings in my ears. This is not a blog, in the main, about what I know. This is a blogRead… Read more »
Gov 2.0 L.A. 2011 is upon us shortly. As the founder I could not be more excited about what is about to happen. Gov 2.0 LA started last year as a way to bring people who are not usually together in the same room to be able to openly discuss both Government 2.0 and theRead… Read more »
Recently, good friend and social marketing thought leader Craig LeFebvre wrote a post on the 10 “What Ifs” for Social Marketing. In the post he discusses his review of the revised version of Nedra Weinreich’s Hands-On Social Marketing book and what he got out of it. After marinating on the book’s content and lamenting theRead… Read more »
Since moving house back in October, my local government district is South Holland, in south Lincolnshire. I’m no stranger to it – this is where I grew up, before leaving to go to University. It’s good to see the local council is engaging in some online engagement activity in the near future. Firstly, they areRead… Read more »
Its estimated 2010 saw 107,000,000,000,000 or (10.7 x 10^13) email messages sent world wide. Not text messages, nor tweets, nor blogs or web posts. Just email. Source: http://blogs.sacbee.com/ticket/archives/2011/01/294-billion-mes.html Now can we talk? Are we becoming a generation of readers or writers? How many emails are read, how many are spam or The ratio of emailsRead… Read more »
GovCamp this Saturday was a delight, thanks to the wonderful people who attended, those that helped out, and the good folk at Microsoft who looked after us all so well. This year there has been so much written online that I don’t know what else I can add! The easiest place to go for contentRead… Read more »
You know how when we are growing up and our parents say the stupidest things? Things like “I brought you into the world and I can take you out” or “Because I said so, that’s why”. Good times…good times. If you’re like me, you promised yourself that your wouldn’t say such stupid things. I stuckRead… Read more »
At long last, the customer service bandwagon seems to be rolling in government. The latest evidence: GSA just quietly unveiled a fabulous new website: HowTo.gov. It puts requirements, best practices, training, and tips for all forms of customer service delivery (web, call centers, publications, social media) under one customer service umbrella. Bravo! Finally, we canRead… Read more »
“When I have an angry customer, I just put the phone down on my desk and walk away. By the time I get back, they are either calm, or they hung up. Problem Solved.” I really did have a student in one of my classes make that statement. I’ve heard a lot of odd perceptionsRead… Read more »