This is kind of cool: NBC works with New York City’s Parks Department to put capes over statues of heroes, such as Harriet Tubman, to promote its new show “The Cape.” There is a social media and location-based component to this as well. Summary here. And Giuseppe Verdi becomes The Caped Composer of West 72ndRead… Read more »
I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your government organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult. Put simply, you needRead… Read more »
There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two peopleRead… Read more »
You’ve got your new website. You’re using Twitter and Facebook to “engage” with residents. Your community has access to all the latest news and information as it happens. The channel shift savings are predicted to be huge…So why isn’t it working? Don’t let the hype surrounding Social Media convince you this is an effective wayRead… Read more »
One of the joys of sudden web trends is the speed at which the too-cool-for-school types start to affect disdain and boredom for something that’s been popular for all of a week or so.Take Quora.com– a US-based site which styles itself as ‘a continually improving collection of questions and answers created, edited, and organized byRead… Read more »
This blog post originally appeared on my blog, “Social Media Strategery.” Ugh – the phrase 2011 social media resolutions returns more than 12 million search results on Google and I find most of them totally insufferable. Let me guess – in 2011, you resolve to “blog more often,” “double the number of Twitter followers youRead… Read more »
The Institute for Local Government’s Public Engagement and Collaborative Governance program developed the following ten principles to serve as helpful indicators of effective and ethical public engagement practice by local governments. These principles may also help guide city, county and other local officials in the design of public engagement processes and strategies. Developed by TerryRead… Read more »
This 72-page article by John Gaventa and Gregory Barrett was published in 2010 by the Institute for Development Studies. Over the last two decades, the idea that citizen engagement and participation can contribute to improved governance and development outcomes has been mainstreamed in development policy and discourse. Yet despite the normative beliefs that underpin thisRead… Read more »
(photo credit) Typically, I don’t get chills on my metro ride to work at 7:30 in the morning. Nor do I get all choked up. This morning I experienced both. Why? Read the story below. It’s worth the 3 minutes. Warning: this will pull on your heartstrings. This is the story of Sameer Bhatia andRead… Read more »
By Leonard Sipes We are witnessing a fundamental shift in how people communicate. There are few times in world history where that happens and we are witnessing major change right now. For centuries, we traded information about concepts, products and beliefs face-to-face. All that changed with social media and the internet (see “When Did WeRead… Read more »