This post originally appeared on my blog, “Social Media Strategery.” If it wasn’t for my brother and I, my mother would still have a VCR that blinks 12:00 because she couldn’t figure out to change the time on it and never saw any desire too. Despite fixing it every time I was there, she neverRead… Read more »
VPS Hack Day is an initiative under the VPS Government 2.0 Action Plan. Teams turn up on the day for an intense hack session to devise and build applications and mashups using Victorian Government data. Some really cool stuff came out of the first VPS Hack Day held last year. More info @ http://go.vic.gov.au/qqXTfm. FollowRead… Read more »
This morning, HCI Blogger Hillary Roberts asked, “Has the endless debate between risk mitigators and cheerleaders left HR confused about how social media should be used by your organization?” After surveying over 800 HR specialists, the Human Capital Institute wondered what social media sites were favored by HR professionals and how were they used toRead… Read more »
Let’s say you are planning an important celebration…perhaps your 30th birthday party. The event is meaningful, and something you want to be a success. You have the choice of inviting everyone you know – all of your 800 friends on Facebook, or your closest friends who you think will be most likely to come, andRead… Read more »
This weekend we went to a function at a resort. In our room was a next-generation, multi-blade razor. The package was a nifty travel case, there were several coupons for more blades and special smell’um. This was the marketing that made Gillette King! I was enjoying the care some marketer had taken to get meRead… Read more »
Social media tools are weaving their way into agencies’ Gov 2.0 and Open Government planning. There are many to choose from that handle all types of activities. But we know that policy compliance of these tools is of concern. That is where APPS.gov NOW comes in. APPS.gov NOW is a platform that our Center CitizenRead… Read more »
So how can government communicate more clearly? Follow five rules from the disciplines of psychology, sales and simplification. Put a human face on the message. Don’t wait for people to come to you. Speak in plain English. Data is not information. The prose need not be prosaic. Full story…
On the Government Info Pro… Thanks to Valerie Allen, MSLIS, Sr. Technical Information Specialist, U.S. DOE Office of Scientific and Technical Information (OSTI), for this guest post on the Government Info Pro on Science.gov and the new Sciencegov Twitter feed. Here’s an excerpt: Headlines from 11 of the federal agencies participating in Science.gov can nowRead… Read more »
I had been HUD’s web manager for 8 years before I actually watched someone use our website during usability testing. We had won awards for our customer-friendly content, and I was just so sure that we had most of it right. Then I watched 3 people struggle to find the answers to, what we thoughtRead… Read more »
The popularity of geo-social applications like Facebook Places, GoWalla, FourSquare, and others is clear. Rewarding users for checking in, for taking some action, with nothing more than virtual awards has excited some users and continues to drive the growth of these platforms. So what would happen if you were to tie voting in political electionsRead… Read more »