This is not another analysis of the Old Spice Guy campaign. At this point, if you haven’t formed your own opinion you’re not interested and you will not be swayed by my thinking on the topic. The point of this post is that I have seen more discussion about what class of marketing/pr/CRM/advertising/you-name-it that thisRead… Read more »
You might ask what does Skiing, Water Parks, Dating and Politics have in common. The answer… Social Media! I would like to begin by providing a shout out to a company that gets it! Vermont’s Jay Peak Resort was named to the Top 10 North American Ski Resorts Utilizing Social Media. Here’s a great exampleRead… Read more »
“…[W]e live in a society with peculiar expectations about the time course of success. We think that if a child isn’t blossoming as fast as the others in grade school, he or she will be hard pressed to eventually flourish.” Scott Barry Kaufman, Ph.D Candidate, Yale, Psychology Today, November 2008 The Social Evolution is inRead… Read more »
In the next couple of weeks i will begin managing the social media for East Point. Any advice for how i should move forward….Thanks for the Help. we are already writing the Social Media policy and are starting our with just facebook and twitter then will move into nixle and other avenues in the future…
Much of the hand-wringing in government social media practice – or more so, the decision-making behind whether to have a government social media practice – centers on return on investment, or even “return on engagement.” Does it work, and how do we measure whether it works? From measuring retweets, to numbers of fans, unique blogRead… Read more »
Inbound Marketing – Get found using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah is a fast, two hour read with a lot of good points. We differ about building websites, blogs, LinkedIn, and generating followers, but our differences are not antagonistic, more matter of emphasis, like the blind men describing theRead… Read more »
Research 1. Digital Economy Rankings 2010 (06/2010) Economist’s annual benchmarking study of the digital development of seventy countries. Study finds evidence that the digital divide is narrowing and that in some cases; developing countries are adopting innovative technologies faster than developed countries. http://graphics.eiu.com/upload/EIU_Digital_economy_rankings_2010_FINAL_WEB.pdf 2. Australian Government’s Draft Social Media Handbook (July 2010) – This “unofficial”Read… Read more »
The job market is tough these days, and for those individuals who find themselves in the unemployment line, you are probably looking to make yourself stand out from the crowd. I’m sure most recruiters agree that there is certain things job candidates do which indeed set them apart, but for the wrong reasons. A fewRead… Read more »
Not all that long ago, the scientific community was justifiably ecstatic about having achieved mapping of the human genome – The Human Genome project. The promise was that by understanding genetic mapping we could find cures for disease, disability, and perhaps enhance longevity. http://tinyurl.com/2vu2z But an interesting development has occurred. Scientists are now learning thatRead… Read more »
HELP HELP HELP… the 25th Infantry Division needs your assistance. We have an official Facebook page but seem to have lost access to our profile. We contacted FB numerous times but heard nothing back. Who do we need to contact to get access again to our profile? Any advise?