I have put together a survey to determine how citizens feel about the efforts of their local and federal governments.The focus is on Government 2.0 communication and collaboration and can be found here: http://om.ly/pfXV In order to gain as large a set of responses as possible, on as global a scale as possible, I amRead… Read more »
I know there was recently a question about Facebook Ads, my question is, are any agencies using Google AdWords? We got a credit for AdWords and are testing to see if we have any success, but are wondering if there are any legal concerns, should we wish to replenish the account. Personally, I think AdWordsRead… Read more »
Mobile emergency notifications can save lives by getting important messages out to (or soliciting them from) the public quickly. Whether it’s a phone call delivering a tornado warning minutes before touchdown or a text message alerting students of a shooter on campus, there’s no doubt that it’s an invaluable service when done right. But whatRead… Read more »
Rules…. Guidelines…. It does not matter if you are in the 38% of companies blocking social media (in the United States), are leaving social media access wide open, or are looking to strategically leverage The Social Ecosystem. Guidelines about what is, and is not, acceptable, are critical to the success of your Social Organization. ThereRead… Read more »
Part I of this two-part series has delineated five of the “Top Ten Tools and Strategies for Strengthening Buy-in, Trust and Team Coordination among a Generationally-Culturally Diverse (Military) Workforce,” including building communication bridges and fostering a team/systems concept that has application for both military and non-military work settings. The first five “Tools and Strategies” are:1.Read… Read more »
This post originally appeared on my external blog, “Social Media Strategery.” I finally got around to reading “The Last Lecture” by Randy Pausch. If you’re not familiar with Randy’s story, read about it here or watch the video below. I highly recommend this if you’re about to have a child, already a parent, if you’reRead… Read more »
I just finished my first webinar…. EVER. The topic was “Getting Your Agency’s Message Out: More Social Media Channels with Less Effort”. I’ve done a lot of presentations and feel pretty comfortable in front of a crowd as long as I know my ‘stuff’. But this was a whole different experience. No feedback from yourRead… Read more »
Without a doubt, there’s a lot to be gained when government leverages Web 2.0 tools to provide better communications and service. But for every success story there seems to be an equal number of roadblocks preventing public servants from venturing into Gov 2.0. Last week there was a Congressional hearing before the Information Policy, CensusRead… Read more »
This is not another analysis of the Old Spice Guy campaign. At this point, if you haven’t formed your own opinion you’re not interested and you will not be swayed by my thinking on the topic. The point of this post is that I have seen more discussion about what class of marketing/pr/CRM/advertising/you-name-it that thisRead… Read more »
You might ask what does Skiing, Water Parks, Dating and Politics have in common. The answer… Social Media! I would like to begin by providing a shout out to a company that gets it! Vermont’s Jay Peak Resort was named to the Top 10 North American Ski Resorts Utilizing Social Media. Here’s a great exampleRead… Read more »