Communications

What the U.S. Department of the Treasury needs to know about brand consistency

I recently attended a fantastic event hosted by 85Broads, White & Case Women’s Initiative, and Ms. JD featuring the inspiring Laura Liswood. Afterwards, as I networked and chatted with other women there, I met two women from the U.S. Department of the Treasury. We talked for a bit and then performed the ritual business cardRead… Read more »

Getting started within The Social Ecosystem, a checklist

Last November I built a short series to help organizations with their 2010 Social Media Plan. The series was well received and I think we all learned a lot in the process of writing and commenting back and forth. Sometimes, however, it really helps to boil things down to a simple checklist, keeping it simpleRead… Read more »

Calling all Students…the Government Wants YOU!

Originally posted on Unleash the Monster By Erica Pierson It’s summer time and recent grads are in the process of looking to start their careers. Well, good news. Now is the right time to consider a job in government. There are continued steps to implementing hiring reform across agencies in response to the recent presidentialRead… Read more »

Weekly Research and Best Practices

Research 1. The Challenge of Co-production (12/15/2009) – Co-production is a new trend of users and professionals working together to design and deliver public services in equal partnership . It has the potential to deliver a major shift in the way we provide public services http://www.neweconomics.org/publications/challenge-co-production 2. Canada’s Measurement Tool for Government Services (06/13/2010) –Read… Read more »

First Impressions of New OMB Guidance on Web Measurement

I was overseas when the guidelines on the use of web analytics and measurement on Federal government web site was published on June 25 and then spent a few days tromping in the woods with my son, so I haven’t had a lot of time to digest the OMB’s final memos. Yet after reading throughRead… Read more »

Special Event: Social Media in the Federal Community

Join us for a networking breakfast event to discuss the findings of Market Connections’ highly anticipated Federal Community Social Media Study. Expert analyst John Kagia will present the study findings, followed by a panel discussion with experts from government and the contracting industry. Market Connections President and CEO Lisa Dezzutti will moderate the panel. AttendeesRead… Read more »

Privacy, Profit, and Innovation

Give us your cookies, your browser history, your torrid search queries, yearning to breathe free. (Sorry, Emma.) That’s the deepest desire of online marketers, and it is thanks to them that we have so much content and so many applications available to us free, online, every day. Our data is valuable, but not in itselfRead… Read more »

MEMBER-OF-THE-WEEK: SCOTT SPAN

Scott Span, MSOD currently serves as President of Tolero Solutions, an independent organizational development and change management-consulting firm. He is an organization development and change management practitioner with experience working in strategic and transformational change. Scott has worked both internally, externally, and as an independent contractor in the Public and Private sector. Mr. Span isRead… Read more »

GovTwit Statistics: Top Federal Twitter IDs

The NY Times Magazine published a great story this weekend by Jesse Lichtenstein titled “Digital Diplomacy” that focused on the State Department’s very proactive stance in using new tools and technologies to advance the department’s sweeping mission. Traditional forms of diplomacy still dominate, but 21st-century statecraft is not mere corporate rebranding — swapping tweets forRead… Read more »

Criminology in The Social Ecosystem

Last week I met with Laura Madison, a criminologist in Canada, about her research. Laura is researching how police departments across Canada, the UK, and the US are leveraging Twitter as part of their jobs. This research should act as a baseline to help police departments across these regions understand what is working, and whatRead… Read more »