I grew up practicing direct marketing. It’s a “fire and forget” profession. Send a thousand packages, get a 5 percent to a half percent response. Immediate drop-off. We obsess about improving the list and the package, straining for quarter percent increases. Joe Shumard and I launched the Internet Engagement Forum at the Alexandria Chamber ofRead… Read more »
If you haven’t already heard (and if you haven’t I assume you live under a rock) Google is going to compete with the likes of Facebook and Twitter with the soon to be released “Google Buzz”. Since Google has yet to activate “Buzz” within my Gmail account, I will save my opinions as it relatesRead… Read more »
So what would a new public servant look like in the States? Last weeks Public Sector Informant published an article by Terry Fewtrell on the implications of the work done by the Gov 2.0 Taskforce. Terry is principal consultant with Yellow Edge Consulting. The article New times demand a new public servant, highlights the fundamentalRead… Read more »
Last week I shared Mecklenburg County’s Social Media Strategy, which is really a document related to our overall eGovernment Strategic Plan. The link to the eGov plan is provided with this blog post, and you are welcome to use any or all of the content. (And, if by chance, we have plaigerized anything, it wasRead… Read more »
And the award for Best Customer Service goes to…USAJobs! Finally – a federal agency (the Office of Personnel Management) that really, really listened to its audience and gave us what we want. Plain. Simple. To the point. The new USAJobs website looks like Google. It’s a stripped-down version of its former self (which really wasn’tRead… Read more »
CDC Social Media Tools Guidelines & Best Practices The use of social media tools is a powerful channel to reach target audiences with strategic, effective and user-centric health interventions. To assist in the planning, development and implementation of social media activities, the following guidelines have been developed to provide critical information on lessons learned, bestRead… Read more »
Are you trying to keep track of the rescue news, blog posts, Twitter stream, and other social media products Amver dishes out to you? No need to worry because today we announce the launch of our application on iTunes! Compatible with the iPhone and soon to be released iPad, the Amver app combines our blogRead… Read more »
Effective communication has several benefits that can be applied to not only your professional endeavors, but personal as well. Learning, (or shall I say relearning) how to listen and speak skillfully can not only show your co-workers that you understand their issues, but it can also enrich your relationships. More people will be attracted toRead… Read more »
Hello All, I know that it is a snow day for many individuals on the east coast today (or at least I know that our nonprofit corporate office stationed in Pennsylvania is having a snow-day), so I thought that I would share a fun new government game that with you that I found on aRead… Read more »
If you’ve been a member of one of Andrea Schneider’s groups, you know why Andrea hosts some of the most fascinating conversations on GovLoop. The titles alone may entice you to join: – Evaluation: The Data and The Story – Social Networking, Leadership and Innovation in the Applied Setting – Who’s Running the Show? ARead… Read more »