Communications

Reaching Out to Hispanics: What Government Agencies Need to Know

Rock Creek Strategic Marketing co-founder and principal Scott Johnson recently had a conversation with Carla Briceño of Bixal about what government agencies need to know when it comes to reaching out to Hispanic audiences. The blog post below is an overview of their discussion. People of the Internet, take note: The Hispanic online audience isRead… Read more »

What Would an Always-On-The-Record Government Look Like?

Recently, I wrote a post about Government 2.0 predictions for 2010-12, and one of them was that government would “always be on-the-record.” By that I meant that the combination of (1) the proliferation of tech-savvy citizens with mobile camera/video devices, (2) the prevalence of wi-fi or other Web connections, (3) the massive number of peopleRead… Read more »

Member of the Week: Nancy Heltman

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” Margaret Mead As human beings continue to have significant impacts on the environment and its resources, education is the perfect tool to inform individuals of how their behaviors and patterns are having negativeRead… Read more »

Will social media deliver on enterprise collaboration in 2010?

As the end-year reviews and new-year predictions and resolutions arrive in my inbox, I have been thinking about what has been the biggest impact or change in the collaboration arena. The biggest change I find is that the differentiation between social media software and collaboration applications has almost disappeared from the positioning messages. Traditional CollaborationRead… Read more »

“You can’t fax a handshake”

In an article in this morning’s NY Times about the President’s meeting with bankers yesterday (“Putting Obama On Hold”) the article closes with this line about the unfortunate absence from the meeting of three of the big bank CEOs: “There’s an expression that many bankers already know…when people need to be reminded of the importanceRead… Read more »

Measuring Relationships From Social Media

I had an opportunity to meet Katie D Paine on July 22nd at an Open Government and Innovation conference in DC. Katie specializes in public relations and measuring their effectiveness. Her commanding presence underscored her depth of knowledge, and her open and friendly demeanor in a one-on-one situation proved to me that she practices whatRead… Read more »