I started using Facebook and Twitter as professional experiments. I needed to know about these sites to decide whether and how EPA should use them. I also had a LinkedIn account that sat unused for years, and I joined GovLoop. Along the way, I set up accounts on Slideshare and Scribd to share my presentationsRead… Read more »
Hi everyone — I am writing a book — Facebook Marketing: An Hour a Day for Sybex/Wiley Publishing. We will have a chapter that includes a lot of information on Facebook Marketing for government agencies/scenarios. I’m looking for a few great, creative examples from you to highlight in the book. Who broke through the challengesRead… Read more »
So how prepared are you, really, for a disaster? How often do you review and update your crisis communications plan? How frequently do your spokespeople go through a refresher media training course? And have they been prepped in working with different types of media and different challenging scenarios? Those organizations with actual plans that areRead… Read more »
Over the summer, July in fact, I wrote a piece on CGBlog about the potential pitfalls of an organization such as ours would have if they didn’t thoroughly think out their social media strategy (The Coast Guards problem of Social Media Liability). The post honed in on the fact that the Twitter generation would, unlessRead… Read more »
Cross-posted from Wired to Share I got thinking again this week about one of my favorite Gov 2.0 practitioners, the EPA’s Jeffrey Levy. Levy is important not just because he’s one of the nicest folks in Gov 2.0, which he is, but because he’s making real strides in creating road maps for integration of socialRead… Read more »
Most, if not all, social media websites provide options for what information a user makes available to the public. Facebook, for example, offers options for who can view status updates, removing a user’s name from search results, and limiting who can view pictures. According to a recent article published in the Vanderbilt Journal of EntertainmentRead… Read more »
Back in late September, I was inspired by a great new book called “If We Can Put a Man on the Moon: Getting Big Things Done in Government.” It’s authored by William D. Eggers and John O’Leary. Eggers is a leading expert on government reform who currently serves as the global director for Deloitte ResearchRead… Read more »
You certainly can’t escape Twitter or Facebook these days — they always seem to be in the news, but have you seen them mentioned in job postings? Evidently this was the case in September if you were applying for Best Buy’s Senior Manager in emerging media marketing. Listed as one of the job’s “preferred requirements”Read… Read more »
Lately, I’ve been thinking a lot about what makes some social networking, or web 2.0 applications so pervasive resulting in the “tectonic shift” we are undergoing. The applications we are talking about here are ones that you get a craving to check in with – and see what has happened in the last couple ofRead… Read more »
Greetings GovLoopers! UPDATE as of 11/8/09: Based on initial feedback last week, please see the various changes in BOLD below. In talking to many of the social media practitioners in and around government agencies, one of their stated best practices is the development and display of a solid policy that provides guidelines for engagement onRead… Read more »