1. If you need a GPS to navigate your site it may be a dinosaur. 2. If you can build a new library faster than you can post a page to your site it may be a dinosaur. 3. If a Google search for your site generates a “good luck” message it may be aRead… Read more »
On my own blog I’ve posted How Transparent is the new FDA Transparency Blog? I’ll be interested in comments here or there since the issues that the FDA will need to resolve are examples of what many other agencies will need to deal with as they make their processes more transparent to the public. InRead… Read more »
by Rick Alcantara My business coach tells his clients to test and measure virtually every aspect of their operations. Communications is no exception. By measuring your marketing efforts you can determine where and how you should spend your communications dollars. Once you have defined your communication objectives you can use research to determine your direction,Read… Read more »
by Rick Alcantara The age of homogenized, corporate-directed, media-censored communication is fading. Social media is the new reality. It will not only change how you receive and send information, but also how you interact with friends, find a job, obtain resources and even manage your work. Social media is not about popularity. It’s about engagement,Read… Read more »
This week I caught up with Lynn Dean to talk about the impressive evolution of the Transportation Security Administration’s Idea Factory and get the scoop on the organization’s wisdom. As a communications strategist, Dean knows how important it is to engage every audience. “When people think about social media, they assume communication always means external,Read… Read more »
It is too early to say whether or not Bing (Microsoft’s new search engine) is more hype or substance. They are certainly pulling out all the stops for marketing it including a live infomercial on Hulu next Monday at 8:00 PM ET. Google is probably safe for now but I do like the way thatRead… Read more »
Republished from eGovAU. If you’ve been attempting to advocate the use of Twitter for your Department or Agency, as I know a couple of people have been attempting to do, this article by MediaShift on How Journalists Are Using Twitter in Australia provides some large calibre ammunition. So does this Internal Comms Hub report discussingRead… Read more »
In February of 2005, a couple of guys went to a dinner party and shot some videos. After the party they wanted to share the videos and realized there wasn’t an easy way to do this (at least this is how the story was said to have started). They guys saw a need and YoutubeRead… Read more »
Below is a near-final draft of Roanoke County, Virginia’s Twitter Guidelines. This is structured as a working guideline document to help guide our local county departments on how to implement Twitter, appropriate usage, while lending some oversight authority to our Web 2.0 Working Group (cross-departmental collection of Web 2.0 geeks). Our county could probably fieldRead… Read more »
Recently Roanoke County approved (and released to the general public) it’s very own Social Media Policy (posted at MuniGov2.0). The policy has just been featured on the Alliance for Innovation’s home page at http://www.transformgov.org/.