As a communicator, I often try to design campaigns to reach as many people in as many ways as possible. For example, to get environmental tips out to folks for Earth Day last year, we used Web pages, podcasts, home page banners, and daily email subscriptions (here’s the presentation I ‘ve been doing on thatRead… Read more »
Quick read from American Marketing Assocation on how to recession proof your marketing: http://www.marketingpower.com/ResourceLibrary/Documents/Content%20Partner%20Documents/Copernicus/Dos_and_Donts.pdf Most applicable comment that translates across all areas is the quote from Mary Best West, CMO of Kraft Foods, “Walking in the shoes of your consumers is the key to keeping products moving during a recession…And I am talking about walkingRead… Read more »
Just in case you haven’t seen this presentation from a Bev Godwin, Director, USA.gov & Web Best Practices, Office of Citizen Services, U.S. General Services Administration on Government and Social Media (from March 2008), I wanted to forward along: http://www.usa.gov/webcontent/documents/Government_and_Social_Media.pdf It has some good examples of how social media is being used in U.S. GovernmentRead… Read more »
The interview below is with Matthew Stephen Worner (GovLoop’s Bureaucrat on Sports, the Hokie Guru). Matthew was one of the inaugural bloggers on GovLoop. My appreciation is great and sincere for Matthew taking the time to do this interview. Where were you born and raised? I’m from Mayville, North Dakota, which is about 60 minutesRead… Read more »
I’m a little delayed here on this blog post but been a little swamped with the day job and the growth of new members and content on GovLoop (which rocks btw). I was in D.C. for inauguration week for about 10 days (starting on a Monday and ending the Wednesday afterwards). I had a greatRead… Read more »
A lot of things are starting to fall into place with our Web 2.0 initiative. We have a draft of our questions for a survey of our employees, we have Moodle up and running, we have two departments that have agreed to incorporate Twitter into their existing practices, we have SharePoint running and our ITRead… Read more »
In the past few days, several old friends have popped out of nowhere on Facebook. Unlike some stories about uncomfortable relationships and not really wanting to hear from people you thought you’d left behind, these were all people I was extremely happy to hear from. That’s an amazing feeling. But it got even better whenRead… Read more »
It appears that the news media is partially to blame for the continuing decline of the U.S. Postal Service. The bad news about its future came yesterday during a Senate subcommittee hearing on the financial future of the Postal Service. There’s an interesting nugget in the prepared testimony of Phillip Herr, the Government Accountability Office’sRead… Read more »
I’m not asking folks to say ‘Oh yeah I’m on Twitter and I have a clearance!” but what I am trying to find out is whether it’s true that being on Twitter will jeopardize one’s security clearance, as several people in a workshop I’m at today said was true. Or any social media group, forRead… Read more »
My last two blog posts got me thinking…..The reason I am successful at my job lies squarely at the intersection of these two ideas — keeping it real and helping people out. And again, this is not about tooting my horn. It’s just some observations on being a public servant. In the world of outfitter/guideRead… Read more »