As the digital revolution continues to evolve, transportation agencies find themselves in an enviable position compared with many other government organizations seeking to engage citizens: they have a built-in, captive audience.
Like all the other things we have to maintain in life – our cars, our diets, our checkbooks – maintaining an image takes time and talent. It doesn’t just happen and it doesn’t involve only one strategy.
As government communicators, we’re best serving the public when we’re thinking about our customers as smaller groups — defined, just for example, by geographic location, specific needs or languages spoken — and communicating directly with those groups. Simply put, our services are more impactful when our audiences are understood.
Each year we hold a Speaker Contest for government employees to share their public service story at the Next Generation of Government Training Summit. This year we had over 100 entries, a panel of government experts selected 10 finalists and it’s now up to you to vote on your top three! Customer Experience: Dragging anRead… Read more »
When partners suggested we come up with a way to describe the process of getting on Schedule using plain language, GSA’s 18F and IT Schedule 70 teamed up and took on that challenge.
The sweet spot for Heather Schwenk, the Peace Corps’ Volunteer Delivery System Expert, is when the agency’s business and technology teams align and mission needs drive tech adoption — not the other way around.
To best communicate technical or sensitive information to your audience, consider integrating video into your communications plans in a greater way.
As the messengers, we have the power to create fewer Magneto’s and more Charles Xavier’s — people who engage with public institutions and their fellow humans, working together to create a better tomorrow.
To connect with your customers, it’s important to get out of your comfort zone. Now, I’m not advising you to do anything foolhardy. I’m talking about using communications tactics that might feel a bit risky and experimental.
Getting approved to attend a government training is no easy feat. But it’s not impossible. Govies from more than 75 organizations are already registered for this year’s Next Generation of Government Training Summit, taking place August 1-2 in Washington, D.C. Are you attending? Make sure to register by June 19th at midnight to lock inRead… Read more »