While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.
Five years ago yesterday, I started my first day as the Social Media Director for the IBM Center for the Business of Government. The tulips in my garden had just started to poke out from the ground, and the DC region was still digging out from the Snowmeggedon that had walloped us three weeks prior.Read… Read more »
By Pete Wilson There is a lot of energy today around innovation in government. This is a good thing. Government agencies, like all large organizations, can fall into a complacent bureaucratic model that fiercely protects established structures, processes, and cultures. When they do, they can become unresponsive to the evolving needs of customers, partners, andRead… Read more »
I’ve always found it a bit disheartening how far-removed some government departments seem to be from any semblance of performance-based accountability. I ask, “would these folks survive a day out in the real world if there was an ounce of competition?” Considering that I work for the government as well, I have to assume that othersRead… Read more »
SharePoint can be a great collaboration tool for government teams. Its familiar Windows interface makes it intuitive for many users, and it provides a lot more functionality than a file on a shared drive. So if you’re thinking about, or in the process of, setting up a site, here are nine tips for implementing SharePointRead… Read more »
What might be the largest index of government data in the world is about to come to light. How did this radical big data reveal come about? Back in May 2013, President Obama signed the Open Data Executive Order to make government data more accessible to citizens, companies, and entrepreneurs. The order required agencies to create indexes of the datasets theyRead… Read more »
This post is an excerpt from GovLoop’s recent guide, The Future of Digital Services. In the guide, we explore five trends that are transforming the way government serves citizens in the digital age. In May 2012, President Obama issued a Presidential Memorandum calling on agencies to “build a 21st century digital government that delivers better digital services to theRead… Read more »
You probably already know that email marketers must abide by certain laws when sending messages for any commercial reason. But did you know that the sending of messages on behalf of a government entity is governed by additional rules and regulations? Learn the fundamentals of these requirements and the basics for implementing them into your… Read more »
There are some really foul-tasting medicines out there – malaria pills and cough syrup especially come to mind. But even though it’s no fun to take your medicine, it helps, and it’s much better than being sick. Who actually wants malaria? Records management, like medicine, is not the most exciting thing, but it’s absolutely necessaryRead… Read more »
There are so many worthwhile education, learning, and networking events for government employees in 2015. How do you choose? This list of the best government conferences will help you pick the ones that provide the richest professional development opportunities. Since GovLoop’s last roundup of government conferences in 2013, there’s been quite a bit of turnover in events and conferences in theRead… Read more »