What are the differences between SEO actions taken for Business-to-Consumer (B2C) campaigns, vs. Business-to-Business (B2B)? KME Internet Marketing has delivered many B2B campaigns over the past years, typically regarding very technically-complex or domain-specific subject matter – we’ve found the following information and strategies tend to ring true for most… For B2B SEO vs B2C, theRead… Read more »
1.) “What would a ‘government shutdown’ mean in practical terms?” started by Chris Stevenson When the government first threatened to shut down in February, many govies were confused about what exactly this meant to them – what were the consequences? What would change? Would their agency close it’s doors, or remain open? Will they getRead… Read more »
AON SETTLEMENT. Story here. “Aon Corp., the largest insurance broker, agreed to pay $16.3 million to resolve criminal and civil probes of possible bribes paid overseas to get business.” The DOJ release is here. FRIENDLY FACEBOOK CAMPAIGNS. Politico. “Is this the cycle in which presidential campaigns finally figure out how to effectively use Facebook asRead… Read more »
MTA New York City Transit launched an email notification system to let customers subscribe to updates on the status of station elevators and escalators. Original post
Early on during the Expertnet consultation last year, I shared the following (sadly, the Expertnet wiki is locked due to its paid subscription having expired, but Google still has most of it cached): re: Notifying Experts tbonnema Dec 18, 2010 12:43 am It looks like ExpertNet is trying to solve at least two distinct problems:Read… Read more »
[If you do not wish to receive my free mailings, email [email protected]] Hi, As we rapidly stream through the holiday season and New Year, I hope you can reconnect with loved ones, whether in person or electronically. I hope too you will take the time to pause and recall both fond memories and any feelingsRead… Read more »
Pennsylvania is taking a more aggressive role in the price its residents will pay for their health care coverage. Governor Tom Corbett will be signing a bill that gives state regulators the authority to deny rate increases on health insurance for small business policies if they are deemed to be excessive. The bill was theRead… Read more »
Oftentimes federal workgroups innovate and/or develop best practices, but we do not share across systems. How do high-performing government agencies or private sector companies spread best practices to ensure integration? – Supervisor (GS-15), U.S. Department of Veterans Affairs Anyone who’s worked in a large organization can tell you how it is difficult to spread bestRead… Read more »
The results are tallied, but before I announce the final winner of the GovLoop 2011 Charity Challenge, I just wanted to acknowledge all of the government member organizations that are giving groups of public sector professionals with common backgrounds and interests a place to connect and collaborate with their peers. GovLoop is proud to haveRead… Read more »
By Leilani Martinez and Jessica Milcetich The USA.gov team is launching a series of interactive, multimedia campaigns that package the most useful and relevant government information around specific topics. The whole USA.gov family — including GobiernoUSA.gov,Kids.gov, social media outlets, email lists and more — is working in a coordinated fashion for these campaigns in orderRead… Read more »