The Public Is Still Skeptical Of Federal Digital Customer Experience
Instagram scored the highest customer satisfaction rating of the 10 digital and nondigital channels we studied. The telephone scored the lowest. What about the eight in between?
Social Media
The Case For and Against ‘Friending’ Coworkers Online
Evidence shows there are positive outcomes from friending coworkers, but the risks outweigh the benefits for some, and that is why it’s okay to deny online friendships with your coworkers.
How Can Government Agencies Express Grief Over Celebrity Deaths?
Should your government agency or public service organization even speak up about a celebrity death? If you decide to share, how can you do so tastefully?
Staying Social in the Face of Social Media Scrutiny
Agency use of social media must follow general standards of care regarding government conduct. Here’s how.
Why Facebook Pixels Are Not Allowed on Our Website
A decision we made recently at King County, Wash., regarding Facebook pixels and the social network’s ability to track user data on our website is worth sharing here. In short: Facebook ads for government can be a good thing, but the relatively new “pixel” feature is not something we have authorized.
Government Women You Should Follow on Twitter (State & Local Edition)
Last week, we listed 10 female feds that you should definitely follow on social media. But now your Twitter feed could probably use a little state and local government love, right? Don’t worry. I’ve got you covered. Here are my top ten suggestions for state and local female leaders, plus one organization, to follow onRead… Read more »
9 LinkedIn Hacks to Boost Your Profile’s Visibility
To gain that attention, you need to put your best digital foot forward by showcasing the attributes that make you stand out as a professional. And to do this, you need to go beyond LinkedIn best practices.
Staying Social in the Face of Social Media Scrutiny
How can government organizations stay social in the face of social media scrutiny from legislators? What is to be learned from recent rulings deeming social media campaigns illegal?
Should You Buy Facebook Ads for Public Outreach?
Facebook ads allow us to reach audiences we have traditionally struggled to communicate with and to do so in a way that is technologically convenient for them.
10 Government Women You Should Follow on Twitter (Federal Edition)
The federal government is filled with awe-inspiring female public servants. But with so many women doing so many awesome things, how do you keep track of all those accomplishments? While I read a number of newsletters and check multiple websites daily, I find that the easiest way to stay keyed into women in government is through Twitter. ByRead… Read more »