Should You Buy Facebook Ads for Public Outreach?
Facebook ads allow us to reach audiences we have traditionally struggled to communicate with and to do so in a way that is technologically convenient for them.
Social Media
10 Government Women You Should Follow on Twitter (Federal Edition)
The federal government is filled with awe-inspiring female public servants. But with so many women doing so many awesome things, how do you keep track of all those accomplishments? While I read a number of newsletters and check multiple websites daily, I find that the easiest way to stay keyed into women in government is through Twitter. ByRead… Read more »
Could Your Social Media Posts be Psychopathic?
I think it’s useful to check ourselves every now and then – is this social media or corporate media?
Social Media Action Plans: Where There’s a Plan, There’s a Way
Social media can’t happen in a vacuum. We are way past that phase. Bake it into your everyday work, and plan accordingly. Where there’s a plan, there’s a way.
The Top Dos and Don’ts of LinkedIn
Since you never get a second chance to make a first impression, here are some dos and don’ts to help you optimize your LinkedIn presence.
Cookbooks for Facebook and Twitter Reports
Social media reporting can be intimidating because it’s perceived as difficult to do. I try to simplify things as much as possible so that people will actually read my reports. Social media metrics only work if they are simple and easy to follow.
To Shame or Not to Shame
As public employees, we may find ourselves in the public eye even when our jobs are behind the scenes. Like it or not, we are held to a higher standard than the general public. We have more to lose if we make a mistake on social media.
Social Media Metrics: Don’t Be a ‘Like’ Counter
I challenge you to look beyond simple metrics and start listening to your audience. Ask them real questions you want real answers to. Often times, you can learn first-hand what people in our communities really do want and need from us.
Exploring the Use of Social Tools to Improve Interagency Collaboration
Taking a look at the use of internal collaborative tools across the Intelligence Community (IC).
3 Steps to Starting a Sustainable Social Media Program
For a sustainable social media presence, you need to empower your agency’s staff to make social media part of their everyday communications strategy. Here’s how.