By Jessica Havlak, ICF International It’s not so hard to think up fun ideas that we think might engage our audience… but who knows better than they what will be appealing? I’ve found that the best way to create engaging, relevant content is just to pay attention. Listen to what your community is talking about, and designRead… Read more »
Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approachesRead… Read more »
Meeting someone once at a networking event won’t do much for you if you don’t follow up with them afterwords – yet you’d be surprised how few people actually do make the effort. These days we have no excuses, with great tools like LinkedIn making it simple to keep track of – and keep in touchRead… Read more »
Periscope is an iOS app, integrated with and owned by Twitter, which lets you see the world through someone else’s eyes.
This is the second in a series of articles offering recommendations for how LinkedIn, group owners/managers, and members can improve the quality and value of LinkedIn groups. The initial article offered suggestions for LinkedIn. This piece focuses on suggestions for LinkedIn group owners and managers. The ideas can also be extended to other kinds of… Read more »
This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. Town halls and question-and-answer sessions have long been a staple of democracy in the United States. But how do you engage with your constituents in a digital world where theyRead… Read more »
Almost six years ago, practically on a whim, I created a LinkedIn group. My vaguely-defined goal was to create a community of people who shared my interest in the applications and implications of social technologies in organizations. Throughout the remainder of 2009, in addition to growing my own group, I was also an active participantRead… Read more »
This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. From sharing weight loss tips to encouraging public safety initiatives, Facebook is a great place for organizations to encourage healthy lifestyles — and many state health departments are looking toRead… Read more »
Did the govies that got GIF game inspire you to think about making your own GIFs? Smart move. These eye-catching animated graphics can really gussy up your digital communications. Making your own GIFs is surprisingly easy. The toughest part is finding the right source material, whether it’s a video, a series of photos, or one image that can becomeRead… Read more »
Over the last two weeks, I shared how government leaders should heed Vanilla Ice’s advice in Ice, Ice Baby to Stop and Collaborate. In this final blog of the three-part series, we will focus on how to Listen. While many think of social media as the place to spew every thought one ever had orRead… Read more »