Social Media

How To Best Leverage Facebook Ads

This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. From sharing weight loss tips to encouraging public safety initiatives, Facebook is a great place for organizations to encourage healthy lifestyles — and many state health departments are looking toRead… Read more »

Go-To Tools For Easily Creating GIFs

Did the govies that got GIF game inspire you to think about making your own GIFs? Smart move. These eye-catching animated graphics can really gussy up your digital communications. Making your own GIFs is surprisingly easy. The toughest part is finding the right source material, whether it’s a video, a series of photos, or one image that can becomeRead… Read more »

What You Need To Know About LinkedIn Publisher

Do you want to get more visibility on LinkedIn? Recruiters, potential business partners, and possible leads are searching LinkedIn for people like you – is your profile being found? LinkedIn isn’t just a static site to post your resume or search for jobs, and it’s not just a virtual Rolodex. It’s become a social networkRead… Read more »

Social Media Guidelines You Should Share with Your Babysitter

In the age of evolving digital technology, social media such as Facebook, Twitter, Instagram and countless other outlets have become a mode of communication among people. Through these social media platforms, sharing information has become practically instantaneous. Sharing your own information about your family is perfectly acceptable, but not when you are not around them.Read… Read more »

8 (Cold, Hard) Truths about Social Media

I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most efficient and effective ways possible. When it comes to social and digital technologies in particular, although I do believe, I’m notRead… Read more »

Social Media Speak: How to Avoid an Instagram Faux Pas

By Emily Grenen Increasingly, Instagram is becoming a popular platform to connect and engage with new audiences. Unlike other domains – article commentary, obligatory birthday wall posts, and lengthy status updates are (almost) done away with. With Instagram, you’re focused on photos that anyone with the app can create, right from their smartphone. The platformRead… Read more »