GovLoop recently hosted an online training session “Does Government Need an Exit Strategy for Facebook?” that explored ways to increase your organization’s outreach through social media. While the session was jampacked with information, only so much can be explained in 60 minutes – and registrants had many questions that unfortunately went unanswered. But we madeRead… Read more »
Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools. While these are great for deep analysis and strategic planning, sometimes a simple free tool can do the trick if all you are looking for is quickRead… Read more »
By Brendan Johnson, Design Intern at GovDelivery As government communicators, often we have to work with design in all formats, especially digital design. But when you need to throw a picture up on your website, into an email, or send out in a social media post, is it a quick and easy process? Do youRead… Read more »
Even though social media is fully integrated into the global culture and economy, many leaders are still reluctant to put themselves and/or their organizations in a position where they may have to listen to and/or engage with various stakeholders via these public channels. They tend to fear potential reputational harm and/or the stickiness of havingRead… Read more »
Now that social media has permeated our everyday lives, government agencies are increasingly using channels such as Facebook and Twitter to connect with the public. But is your organization’s content interesting or engaging enough to keep followers coming back? Consider some of the following the next time you post. 1. Inject fun into your messageRead… Read more »
So, you finally got your public sector organization on Facebook, you set up a page, and over a few months or years you slowly cultivated a strong group of engaged stakeholders. You were gaining fans, your posts were getting better and better, and everything seemed to be going swimmingly. Then one day you began toRead… Read more »
In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of peopleRead… Read more »
Last week the Washington Post featured an article on the frustrations of digital communicators in the weather community with Facebook. The article, “How Facebook is falling short as a weather communication tool,” outlined three major problems weather communicators are having with the social networking tool: “1) Its updates only reach a small fraction of theRead… Read more »
With social media dedicated frontline people can brilliantly provide a human face to champion the work an organisation is doing. Morgan Bowers, Walsall Council’s senior countryside ranger, is a pioneer of this approach and has worked to innovate around how people outside the comms team in the public sector can do to really connect withRead… Read more »
Managing risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war for talent. A relatively small percentage of organizations have addressed Digital Era risks in a meaningful way, however. This post provides an overview intended to help organizational leadersRead… Read more »