Social Media

Social Media for Public Health Professionals

Public Health professionals and entities are using social media as a tool to engage millions of people around the world concerning today’s most imperative health issues. Social networks such as Facebook, Google+ (G+) and Twitter have millions of people communicating about various topics. Health organizations are using such media tools to disseminate information. “One factRead… Read more »

Do You Really Want User Feedback? Part 3

In this series of posts about feedback so far I have been talking about some external digital services. What about internal services? Surely you want some feedback on those as well? What kind of internal digital services could be relevant? Well, intranets jump to mind. So does your intranet allow colleagues to leave feedback onRead… Read more »

The Real Measure of Social Media Success: Going Beyond Likes and Retweets

If you have been involved in anything with a social media component this past year, then you have no doubt heard people talking about social media metrics, ROI, ROE, etc. These are basically different measures that people are using to define success, or failure, in the use of social media channels. Not too long ago,Read… Read more »

Digital DIY: Penny Wise and Pound Foolish?

For a host of reasons, many organizations have been taking a Digital DIY (Do It Yourself) approach to pursuing technology initiatives, both externally and internally. Though the motivations for these approaches are understandable and seem logical on the surface, more often than not they are suboptimal strategies that aren’t in an organization’s best interests. ARead… Read more »

7 Pieces of Citizen Engagement Advice from the Frontlines

Who better to dole out advice about how to truly engage in citizen engagement and its new trends than those who do it every day? Below are seven tips from our Citizen Engagement guide and GovLoop survey respondents about what’s really important when you create citizen engagement, based on their experiences. Want more of theRead… Read more »

Citizen Engagement Case Study: A GitHub-first Campaign

This blog post is an excerpt from our latest guide, which explores the role of citizen engagement in transforming government. Click here to download the report. We’re all familiar with the traditional ways politicians announce and publicize their campaigns for office: stump speeches, TV ads and op-eds in newspapers. Some of the more innovative onesRead… Read more »

Good Engagement? Bad Engagement? Time to Check Your Cholesterol!

My post on engagement from a few weeks ago, The Myth of Social Media Engagement in the Public Service, generated a healthy debate on the nature and inherent value of engagement in the public sector. Some interpreted my post as saying that I held little or no value in engagement for the public sector. ThisRead… Read more »

Is Good Content Still Enough to Stand Out on Social Media?

Content is king! This has become the mantra of social media, especially bloggers. As long as you have good content, they will come. Saying otherwise is blasphemy, heresy! And yet, a brave few souls are daring to challenge this. They whisper in dark corners that there is a new king in town. The king isRead… Read more »