My post on engagement from a few weeks ago, The Myth of Social Media Engagement in the Public Service, generated a healthy debate on the nature and inherent value of engagement in the public sector. Some interpreted my post as saying that I held little or no value in engagement for the public sector. ThisRead… Read more »
Content is king! This has become the mantra of social media, especially bloggers. As long as you have good content, they will come. Saying otherwise is blasphemy, heresy! And yet, a brave few souls are daring to challenge this. They whisper in dark corners that there is a new king in town. The king isRead… Read more »
Engagement is the holy grail of social media. It is supposedly the yardstick by which all of your social media should be measured and if you do not have engagement then you are doing it wrong — or so the story goes. So I might get raked over the coals for saying this but hereRead… Read more »
The case for the presence of the public sector on social media no longer needs to be made. Social media is where the public is, so social media is where public sector organizations (PSOs) need to be if they are serious about service to the public. This doesn’t mean it’s all smooth sailing for theRead… Read more »
On GovLoop Insights’ DorobekINSIDER: Innovation. It’s the latest buzzword making waves in government. But is there more to innovation than just hype? Has the government really embraced the idea of it? Or is it merely innovation for innovation’s sake? Philadelphia is embracing more than just the term innovation; they’ve just graduated the first class fromRead… Read more »
I have previously written about the 5 Main Barriers to Digital Engagement by organizations, their leaders, and other senior professionals. These barriers include lack of knowledge and understanding of social and digital technologies, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation. A related issue involves concerns over the ROI of socialRead… Read more »
Matching the message to the medium is a key component for effective outreach. What else makes the cut? Wednesday, GovDelivery hosted an event on the Power of Reach in government, on how your communications can engage stakeholders to take action – online or offline – to truly drive mission value for your organization. And asRead… Read more »
Twitter, Facebook, Snapchat, Google+, blogs and emails have changed the way government communicates with the public. But in order to have a true government transformation, you can’t forget about the people part of the equation. You can send out all the tweets in the world, but if no one sees them, or takes an action,Read… Read more »
The Department of the Interior has successfully matched their message to the right medium with their use of Instagram — and that’s one of the ways government can innovate better. Wednesday, GovDelivery hosted an important event on the Power of Reach in government, on how your communications can engage stakeholders to take action – onlineRead… Read more »
While social media has the potential to be a great add-on tool for customer service (communicating with the public through Twitter opens up possibilities for immediate interactions) most U.K. organisations are not using Twitter for direct stakeholder interactions. In fact, even though the majority of U.K. organisations have a Twitter account, only about a thirdRead… Read more »