Social Media

The 21st Century is a Really Bad Time for Control Freaks

The 21st Century is a really bad time for control freaks. – Alec Ross, former Senior Advisor for Innovation to the U.S. Secretary of State The State Department trusts its employees to tweet – why doesn’t yours? The above quote was mentioned by Graham Lampa, State Department Office of Public Diplomacy, at the SocialGov Summit,Read… Read more »

Social Media Engagement: 7 Rules for Working Smart, not Just Hard

Summary:Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a communications audit, developing aRead… Read more »

Applying The Crowd Mentality to Tweeting Your Congressman – Plus Your Weekend Reads

If a tree falls in the forest and no one notices does it make a sound? The same same concept is true in the Twitterverse. If you tweet your Congressman and they don’t notice, does your tweet even make a difference? David Moore is the Executive Director of the Non-Profit Participatory Politics Foundation. Moore andRead… Read more »

Trust Me, I (Only) Work Here!

Edelman, a global public relations company, has released its latest findings on a how populations around the world trust public-, private-, media, and nonprofit institutions. The conclusions that the report draws have stark and urgent lessons for government agencies, especially as they implement and update their social media guidelines. Their report, “The Edelman Trust Barometer,”Read… Read more »

More Than Numbers, Social Media Is About Engagement – Plus Your Weekend Reads

In today’s government, social media use is less about broadcasting messages and more about engaging citizens in a new way. What does that mean? Well, it means that instead of just sending out a Tweet from your agency Twitter feed, agencies are actively searching for ways to make that broadcast into a conversation. It soundsRead… Read more »

The Rise of Social Media: understanding the psychology behind the technology

At a well-attended and deeply informative AFCEA breakfast this morning, four #SocialGov luminaries sat on a panel moderated by the ever-capable Chris Dorobek. At one point, Chris asked me what was different about public sector use of social media now than in 2010, when I started in my current role. I wanted to answer thatRead… Read more »

Twitter Misconceptions: 4 Factors Hindering Adoption

Summary: In spite of its ubiquity, Twitter remains misunderstood, especially by digital rookies and reluctant adopters. There are four key Twitter misconceptions that seem to be keeping later adopters in particular from opening an account, exploring the possibilities, and giving Twitter a fair shot to demonstrate its value. These misconceptions stem from emotional reactions, misunderstandings,Read… Read more »

All Politics Are Local, Does That Apply To Email Too? – Plus Your Weekend Reads!

The phrase, “All politics is local” is a common phrase in politics, coined by former Speaker of the U.S. House Tip O’Neill. The message is simple, a politician’s success is directly tied to his ability to understand and influence the issues of his constituents. The same is true for email. You have to target yourRead… Read more »

Snowden Effect on Government and Contractors – Plus the 7 Gov Stories

On GovLoop Insights’ DorobekINSIDER: Do you ever feel like your boss is playing favorites? We all can fall into the trap of thinking our boss prefers our co-workers at one time or another, or that our bosses hate us. It is everyone, right? Not just me? Ok, good. I was worried for a second there.Read… Read more »