Social Media

Great Content + Easy Access + Cross Promotion = Good Gov Communication

The government is home to troves of data – data that is timely, relevant and critical to you. However, getting you the information in a prompt, clear and concise fashion is a HUGE challenge for agencies. GovDelivery is trying to alleviate some of the challenges by sharing their digital communications best practices during the PowerRead… Read more »

Gov20 at SxSW

I’ll be leaving today for Austin, TX, and this year’s South by Southwest Interactive Festival. As with most years, I’ve completely overbooked myself, but this is the double-edge sword of interesting conferences: there is more to do and see and hear than two eyes, two ears, and one brain can take in. I do planRead… Read more »

The Power of Reach Tour – How To Get Your Message Out Effectively

It was the the tweet heard around the country: “CAPTURED!!! The hunt is over. The search is done. The terror is over. And justice has won. Suspect in custody” The first official announcement that law enforcement agencies had concluded their manhunt for Boston Marathon bombing suspect Dzhokhar Tsarnaev didn’t come at a press conference. ItRead… Read more »

The 21st Century is a Really Bad Time for Control Freaks

The 21st Century is a really bad time for control freaks. – Alec Ross, former Senior Advisor for Innovation to the U.S. Secretary of State The State Department trusts its employees to tweet – why doesn’t yours? The above quote was mentioned by Graham Lampa, State Department Office of Public Diplomacy, at the SocialGov Summit,Read… Read more »

Social Media Engagement: 7 Rules for Working Smart, not Just Hard

Summary:Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a communications audit, developing aRead… Read more »

Applying The Crowd Mentality to Tweeting Your Congressman – Plus Your Weekend Reads

If a tree falls in the forest and no one notices does it make a sound? The same same concept is true in the Twitterverse. If you tweet your Congressman and they don’t notice, does your tweet even make a difference? David Moore is the Executive Director of the Non-Profit Participatory Politics Foundation. Moore andRead… Read more »

Trust Me, I (Only) Work Here!

Edelman, a global public relations company, has released its latest findings on a how populations around the world trust public-, private-, media, and nonprofit institutions. The conclusions that the report draws have stark and urgent lessons for government agencies, especially as they implement and update their social media guidelines. Their report, “The Edelman Trust Barometer,”Read… Read more »

More Than Numbers, Social Media Is About Engagement – Plus Your Weekend Reads

In today’s government, social media use is less about broadcasting messages and more about engaging citizens in a new way. What does that mean? Well, it means that instead of just sending out a Tweet from your agency Twitter feed, agencies are actively searching for ways to make that broadcast into a conversation. It soundsRead… Read more »

The Rise of Social Media: understanding the psychology behind the technology

At a well-attended and deeply informative AFCEA breakfast this morning, four #SocialGov luminaries sat on a panel moderated by the ever-capable Chris Dorobek. At one point, Chris asked me what was different about public sector use of social media now than in 2010, when I started in my current role. I wanted to answer thatRead… Read more »