Summary: This post highlights the risks associated with public social media platforms and describes how private social networks (aka private digital networks) can reduce those risks while also enhancing communication and collaboration among organizational stakeholders. It counters the main points of resistance offered by organizational leaders and articulates the importance of being prepared to establishRead… Read more »
Summary: Effective digital engagement is a never-ending challenge, and it’s especially difficult for social media rookies. This post describes 12 practices – 7 DOs, 5 DON’Ts – that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome. (from the Denovati SMARTRead… Read more »
Summary: Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips – plus a decision-making flowchart – to enable Tweeters to not only avoid looking like a Twitter rube, butRead… Read more »
Summary: Twenty-one Denovati Group images convey a variety of Digital Era ideas in simple and memorable terms. These images are available for use by others, with proper attribution. (from the Denovati SMART Blog) Since 2009, when I first started giving presentations about social media and other digital technologies, I have tried to create colorful andRead… Read more »
Summary: Still not certain whether you should take the Twitter plunge? The best way to determine its value is to give it a try. Focusing on using Twitter professionally rather than personally – including staying current with local, national, and global news – this “Twitter for Rookies” post offers simple best practice suggestions for settingRead… Read more »
Summary: Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t knowRead… Read more »
Summary: Establishing the correct Pinterest boards for your organization is critical for a successful Pinterest presence. Did you know you can use secret boards, as well as community and staging boards, to maximize your engagement and management efforts? This post offers tips for managing Pinterest boards to organize and share content efficiently and effectively. AsRead… Read more »
Summary: For individuals and organizations using Pinterest for professional purposes, creating and managing a “pinventory” is a recommended best practice that enables you to reduce unnecessary duplication, improve board focus and content, and better manage new pins going forward. This post provides suggested steps and related tips, as well as an Excel inventory template. (fromRead… Read more »
There is such a good story surrounding GSA, it’s a story of innovation and stewardship for the government. I feel that story needs to be front and center for people. I feel even though I am no longer in a leadership position at GSA, it is still a good thing to do, to carry thatRead… Read more »
Summary: If you’re contemplating establishing a Pinterest presence for your organization, or are just getting started, the nine pointers in this post will help you develop a plan for managing your engagement both initially and over time. These tips are primarily targeted to organizations that aren’t focused on individual consumers (i.e., BtoB enterprises, nonprofit organizations,Read… Read more »