Summary: For individuals and organizations using Pinterest for professional purposes, creating and managing a “pinventory” is a recommended best practice that enables you to reduce unnecessary duplication, improve board focus and content, and better manage new pins going forward. This post provides suggested steps and related tips, as well as an Excel inventory template. (fromRead… Read more »
There is such a good story surrounding GSA, it’s a story of innovation and stewardship for the government. I feel that story needs to be front and center for people. I feel even though I am no longer in a leadership position at GSA, it is still a good thing to do, to carry thatRead… Read more »
Summary: If you’re contemplating establishing a Pinterest presence for your organization, or are just getting started, the nine pointers in this post will help you develop a plan for managing your engagement both initially and over time. These tips are primarily targeted to organizations that aren’t focused on individual consumers (i.e., BtoB enterprises, nonprofit organizations,Read… Read more »
Summary: We often refer to social media as “new tools for doing old things.” In fact, it was the tagline for The Denovati Group’s predecessor, Social Media in Organizations (SMinOrgs). Like many simply stated ideas, it can be subject to (mis)interpretation, including equating the idea with “old wine in new bottles.” This post explains theRead… Read more »
Summary: Using a bird metaphor, this post discusses the importance of taking calculated risks to achieve goals, as well as the costs associated with risk aversion. The lessons offered are both timeless and uniquely relevant to the adoption of social and digital technologies. Additional lessons are welcome. (from the Denovati SMART Blog) This is oneRead… Read more »
Summary: Most people would agree that hiring social media experts – whether you’re looking for a consultant or to fill an in-house role – is a dicey proposition, especially for buyers who aren’t very digitally sophisticated themselves. This post provides general guidance for organizations looking to hire consultants, contractors, and/or employees to lead and helpRead… Read more »
“If you think government is behind in social media, head to the bar right now because you’ll need to drown your sorrows when you find out you’re wrong.” -Justin Herman, Federal Social Media program manager at GSA’s Office of Citizen Services and Innovative Technologies The Social Media Club of DC opened their SocialGov event, sponsoredRead… Read more »
Summary: Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead many people to assume (also falsely) that DIY and “give it to theRead… Read more »
Score a victory for free speech on social media. In case you missed it, the U.S. Fourth Circuit Court of Appeals in Richmond recently overturned a lower court decision in a closely watched lawsuit involving First Amendment protections on social media (Bland v. Roberts 12-1671). The suit centered on state employees of a sheriff’s officeRead… Read more »
On September 12, 2013 I had the pleasure of speaking to both MBA and undergraduate students at the University of Michigan’s Ross School of Business. I was invited by professors Mary Hinesly and Amy Young to give a presentation entitled Your Digital Era Career to their Social Media and the Changing Nature of Business CommunicationRead… Read more »